mcdonalds
McDonald’s Company
University of Alabama Birmingham
SCHOOL OF BUSINESS
Introduction to Business
BUS 102
Assignment for
Introduction
Purpose of the Paper
The purpose of this report is to analyze the McDonald’s Corporation. This report will provide a detailed strategic analysis, which describes the industry that the company is currently in and its business segments. Secondly, an external analysis, internal analysis, and the strategies McDonald’s Corporation has implemented into their company will be evaluated. The results provided in this analysis will provide necessary information so that the performance of McDonald’s Corporation can be assessed. Finally, recommendations will be suggested on ways the company can be successful in the future and also how to correct existing problems for the McDonald’s Corporation.
McDonald’s History
McDonald’s Corporation began when an individual by the name of Ray Kroc, a seller of milkshake machines in which he called Multimixers, decided to visit two brothers named Richard and Maurice after hearing that they were using eight of his machines in their restaurant in California.
Ray Kroc was amazed by the efficiency of the restaurant owned by the brothers and suggested an idea to open similar restaurants to Richard and Maurice McDonald. Kroc suggested that they franchise the restaurants throughout the United States, however, the brothers were hesitant and as a result, Ray Kroc offered to do it for them himself. McDonald’s has been in existence since the 1930’s and in 1948, the McDonald brothers shut down the carhop drive-in to become a self-serve operating restaurant. McDonald’s was incorporated in 1955 and is considered to be the largest quick-service restaurant worldwide, serving more than 46 million people daily in over 31,000 restaurants located in over 119 countries (Business & Company Resource Center, 2012).
Current Summary of the McDonald’s Corporation
Location of
University of Alabama Birmingham
SCHOOL OF BUSINESS
Introduction to Business
BUS 102
Assignment for
Introduction
Purpose of the Paper
The purpose of this report is to analyze the McDonald’s Corporation. This report will provide a detailed strategic analysis, which describes the industry that the company is currently in and its business segments. Secondly, an external analysis, internal analysis, and the strategies McDonald’s Corporation has implemented into their company will be evaluated. The results provided in this analysis will provide necessary information so that the performance of McDonald’s Corporation can be assessed. Finally, recommendations will be suggested on ways the company can be successful in the future and also how to correct existing problems for the McDonald’s Corporation.
McDonald’s History
McDonald’s Corporation began when an individual by the name of Ray Kroc, a seller of milkshake machines in which he called Multimixers, decided to visit two brothers named Richard and Maurice after hearing that they were using eight of his machines in their restaurant in California.
Ray Kroc was amazed by the efficiency of the restaurant owned by the brothers and suggested an idea to open similar restaurants to Richard and Maurice McDonald. Kroc suggested that they franchise the restaurants throughout the United States, however, the brothers were hesitant and as a result, Ray Kroc offered to do it for them himself. McDonald’s has been in existence since the 1930’s and in 1948, the McDonald brothers shut down the carhop drive-in to become a self-serve operating restaurant. McDonald’s was incorporated in 1955 and is considered to be the largest quick-service restaurant worldwide, serving more than 46 million people daily in over 31,000 restaurants located in over 119 countries (Business & Company Resource Center, 2012).
Current Summary of the McDonald’s Corporation
Location of