HANDBOOK FOR STUDENTS
BACHELOR OF BUSINESS ADMINISTRATION
TABLE OF CONTENTS
TABLE OF CONTENTS 2
1. Programme Aims and Objectives 5
1.1 Aims: 5
1.2 General Objectives: 6
1.3 Specific Objectives: 6
2. Teaching and Learning approach: 6
Teaching –Learning Strategies 6
MKTG208 – Holistic Marketing
Define and discuss the concept of holistic marketing. Your discussion should include the following:
1. Describe and analyze the ways holistic marketing can assist organizations to connect with customers.
2. Explain how holistic marketing can build brand/s.
Chapter 1 Marketing: Creating and Capturing Customer Value
Learning Objectives 1. Define marketing and outline the steps in the marketing process. 2. Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts. 3. Identify the key elements of...
-Contingency plan: is the process of calling the company for the product to a defect Call by degrees dangerous
1- Fast- changing technology require frequent changes in product design;
2- New Laws being enacted worldwide, requiring the recall of defective products and the recycling of...
The customers ant the employees must understand the service delivery system.
4. Sometimes managers must manage the employees and the guests.
5. Quality of service that firms are able to deliver depends on the quality of their employees.
* Variability ( heterogeneity)
1. Service quality...
MARKETING: MANAGING PROFITABLE CUSTOMER RELATIONSHIPS
1. Define what marketing is and discuss its core concepts.
2. Define marketing management and compare the five marketing management
3. Discuss customer relationship management and strategies...
Publishing. Both these publishers base their study texts on the detailed contents of the study guides as published by ACCA. ACCA takes no editorial responsibility for the detailed content of these study texts although ACCA examiners will annually review their content for general appropriateness and relevance...
environment. These include your job, your
department, your organisation, your nation and the world around you. After all, as a
manager you do not function in a vacuum. You exist and operate within and not without,
an environment. Therefore as a manger when you think, or take decisions, you cannot...
management for their department's function. They devote more time to organizational and directional functions. Their roles can be emphasized as executing organizational plans in conformance with the company's policies and the objectives of the top management, they define and discuss information and policies from...
Manifest Destiny Sustainable development
Roosevelt Corollary Monroe Doctrine
2. Why study geography in international marketing? Discuss.
Geography is a study of the physical characteristics of a particular region of the earth. Involved in this study are climate, topography, and...
MMM Question Papers
Semester � I
Sub Code | Subject Name | 2007 | 2007 |
101 | P P M | May | Oct |
102 | Principles of Marketing | May | Oct |
103 | Fundamental of Management Accounting | May | Oct |
104 | Managerial Economics | May | Oct |
105 | Research Methodology | May | Oct...
Operation Orientation |
Clay Blair: s11086281Samuela Tagicakibau: s11060645 |
Table of Contents
Peer Review 3
Organizational Chart 5FUNCTION OF DEPARMENTS 8
Job description 10
INFORMATION SYSTEM 21
University of the South Pacific
carries 25 marks.
1. With reference to the Hong Kong business environment, what diversification policies are
available to business firms?
Discuss the contribution that small business enterprises can make, both to big business and to the
‘A business firm’s objectives are...
your own words, what does the term marketing mean?
Marketing, more than any other business function, deals with customers. Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice. The simplest definition of marketing is that it is the delivery of customer...
2011 Undergraduate study in Economics, Management, Finance and the Social Sciences
This subject guide is for a 100 course offered as part of the University of London International Programmes in Economics, Management, Finance and the Social Sciences. This is equivalent to Level 4 within the Framework for...
BUS 475 Entire Course ( Week 1-5 ) Complete Course
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BUS 475 Week 1
Select a small business...