Points: 280 | Assignment 2: Creating, Financing, and Marketing a Business |
Criteria | UnacceptableBelow 60% F | Meets Minimum Expectations60-69% D | Fair70-79% C | Proficient80-89% B | Exemplary90-100% A |
1. Identify the pros and cons of the partnership as a form of ownership.Weight: 15% | Did...
Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic...
FLORIDA GULF COAST UNIVERSITY
LUTGERT COLLEGE OF BUSINESS
DEPARTMENT OF MARKETING
MAR 3023 (CRN 10204) INTRODUCTION TO MARKETING
TH: 6:30 P.M. – 9:15 P.M.
LUTGERT HALL, ROOM 1202
COURSE SYLLABUS – Spring 2013
Name: Michael J. Komar
Office: Lutgert Hall Room 3336
Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. Provides a conceptual base for managers...
The Marketing Audit
1. Explain your understanding of a marketing audit. Describe tools for conducting
such an aduit (Pass 1.3) 2
2. Using appropriate tools, analyze the external factors that would influence
the marketing planning of Nike (Pass 1.4) 3
Barriers to Marketing Planning...
of looking at them .
( images of organization ) offered by the following eight metaphors :
1 . A machine
2. An organism
3. A brain
4. A culture
5. A political system
6. As psychic prison
7. As flux and transformation
8. A vehicle
The STEEP model can...
exam worth 250 points that you may enter only once. You have 3 hours, 30 minutes to complete the exam. It consists of 30 multiple answer questions worth 5 points each. There is one essay question worth 10 points and six essay questions worth 15 points each. Be sure to save and save often while you are working...
business activity and share investment, profit and loss. Just like any other form of ownership, it has its advantages and disadvantages. Following we discuss some of the pros and cons of a partnership.
Pros of the Partnership
(1) Ease of Formation: Partnership is comparatively simple to form. All...
understanding of the implications of business decisions on the whole business as well as their impacts in society (through the key issue of corporate socialresponsibility). Ultimately, there is an emphasis on understanding, applying and integrating business acumen.
Business Studies Stage 6 Support Document...
physical and financial resources to create goods and services. Explain the role of the different business departments in overall business activity.
What is a business?
Business functions · Production/operations · Marketing · Finance · Human resources/personnel
Primary, secondary and tertiary sectors
FOR THE FOLLOWING TOPICS IN 5-6 PAGES)
PAPER –I :Management Process:
1.Definition,functions and principles of management, skills of managers
3.Socialresponsibilities of business
5.Methods of department
II. Marketing Define
IV. Modern Marketer
VII. Bibliography/Further Readings
VIII. End Notes
Before we get into thick of things about “role of marketing management”...
Professional Certificate in Marketing
Syllabus 2011 - 2012
Professional Certificate in Marketing
Syllabus Unit 1
The aim of this unit is to provide a detailed explanation of the key theories and practice behind marketing as an exchange process and...
Unit Title: Strategic Marketing Management Level: Advanced Diploma in Business Management Learning Outcome: 1.
Unit Code: MM
Understand the broad concepts of marketing strategy and planning.
Indicative Content: 1.1 Identify and discuss societal and customer values. • Ensure that organisations...
Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Hospitality Management (QCF)
Unit 1: The Contemporary Hospitality Industry Unit 2: Finance in the Hospitality Industry Unit 3: Customer Service Unit 4: Research Project Unit 5: Food and Beverage Operations Management Unit 6: Rooms...
Ch1 Marketing: The Art and Science of Satisfying Customers
1. Define marketing, explain how it creates utility, and describe its role in the global marketplace.
Marketing is an organizational function and a set of processes for: creating, communicating, and delivering value to customers.
Explanation - 6) 10 marks
Q5. What are ‘attitudes’? Explain the components and functions of attitude. (Meaning of attitude - 2, Listing the components -1, Explanation of components- 3, List the functions - 1, Explanation of functions- 3) 10 marks
Q6. Define leadership. Differentiate between authoritarian...
Week One: Functions of Management
Details Due Points
Objectives 1.1 Define the four functions of management.1.2 Explain how internal and external factors affect the four functions of management.1.3 Identify the steps in the decision-making process.
Readings Read Ch. 1–3 and Appendix A of Management:...
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