Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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encouraged my passion for research and my new ideas and guided me though my research project and always taking time with me to answer my questions on daily basis. It is an honour to pursue my studies under her supervision. I would also like to thank KFC and other Fried Chicken Chain Management who allowed me to survey their employees for my data collection process. I would also like to thank all the employees and the participants that shared their information for this research project. I also owe
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one‚ KFC‚ and an unsuccessful one‚ Mochachos’ Chicken Villages and we can see how applying quality relates to some business functions. 1. Business Image or Public Relations Function The main objective of the PR function is to present a good impression of the business because customers associate the business image with the product. So the KFC chicken with the secret recipe is what the customers see as the company. If they are happy with the chicken they are happy with the company‚ KFC as a
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Pizza Hut‚ the first International Chain Restaurant in Bangladesh‚ and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. Both Pizza Hut and KFC are subsidiaries of the world’s largest restaurant company Yum! Restaurants International. In a span of ten years‚ TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. Pizza Hut Franchise Information • Initial Franchise Fee: $25‚000 • Total Investment: $1.3M to $3M
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MCDONALD & COMPETITOR KFC Introducing McDonalds and Its Direct Competitor KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. Brief History Of Mcdonalds
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International business Assignment#2 Multinational companies KFC & MCDONALDS Submitted to Prof. Amna Majeed Submitted by MC4 Sikandar iftikhar batth l4f11mcom0004 Samia fazal l4f11mcom0005 Nzaia tabassum l4f11mcom0006 Asma jadoon l4f11mcom0013
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Assignment 1 – HR Strategies of KFC in Talent management of staff Lecturer’s Name: John Molineux Name: Priyanka Karunakaran‚ Tej Pratap Singh‚ Sahil Parikh Student ID: 212378619‚ 211808536‚ 212252039 Word Count: 4865 Table of Contents Sr. No. Topic Page No. 1. Executive Summary 2 2. Introduction 3 3. Overview of KFC HR Management 4 4. Literature Review: Talent and Reward Management in HR 6 5. Identified best practices or issues at KFC 10 6. Discussion and Analysis
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Case Study: Kentucky Fried Chicken Kentucky Fried Chicken (KFC) is a franchising fast food brand that was founded by Harland Sanders in 1956 and bases its core business in a secret seasoning mix of eleven herbs and spices recipe to fry chicken. The KFC through the last decades became one of the most famous fast food brands in the world with subsidiaries and franchising in different region of the world. One of the purposes of KFC is to stabilize and strengthen its presence in the North Asia
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food industry‚ KFC has gained a substantial global recognition and developed multinational operation in past decades. Although KFC has successfully entered Asian and African markets‚ the domestic operation has faced lots of challenges such as declining market share‚ industry competition and franchisees dissatisfaction and so on. President Novak would like to keep how the company is doing well now‚ which is to focus more on foreign market. The domestic franchisees are disappointed to KFC management team
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England: Pearson Education Limited. (n.d.). Retrieved from http://www.kfc.com.my/about-kfc-malaysia.php (n.d.). Retrieved from http://www.fastfoodmarketing.org/fast_food_facts_in_brief.aspx freedownload.is. (2011). Retrieved from http://freedownload.is/pdf/consumers-preference-and-consumption-13515192.html Jeffrey A. Krug. (2001). KFC and Global Fast Food Industry. Retrieved from http://www.oppapers.com/essays/Kfc-Global-Fast-Food-Industry/168890
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