Consequences of Successful Business vs Unsuccessful Business: Linking Business Success to Management
Consequences of successful business vs unsuccessful business: Linking business success to management
The success of a business is based on the quality, the education and the experience of management. Experience is necessary in order to make the right decisions and education leads to higher quality of performance. Quality decisions and performances contribute to the achievement of the business objectives and goals. All these success factors enhance the strengths of the business, which makes it more competitive in the marketplace.
Let’s have a look at two similar businesses, a successful one, KFC, and an unsuccessful one, Mochachos’ Chicken Villages and we can see how applying quality relates to some business functions.
1. Business Image or Public Relations Function
The main objective of the PR function is to present a good impression of the business because customers associate the business image with the product.
So the KFC chicken with the secret recipe is what the customers see as the company. If they are happy with the chicken they are happy with the company, KFC as a whole. KFC is a large business with lots of money to spend on the appearance of the stores, advertising, presentation of meals like the boxes etc and even dressing their staff is nice eye catching uniforms. Another good PR method is direct contact where staff members come into contact with orphanages, hospitals and schools. KFC makes sure that the media are informed so that they receive publicity about their good deeds.
Mochachos’ Chicken Villages on the other hand didn’t have a lot of money at their disposal for image which put them at a disadvantage. Because Mochachos Chicken Villages didn’t have the look of a well established company with large corporate offices, big expensive advertising, and the customers associated that with their ability to provide good food. They did nothing in the community and got bad publicity when things started to go wrong at the stores.
2.
The success of a business is based on the quality, the education and the experience of management. Experience is necessary in order to make the right decisions and education leads to higher quality of performance. Quality decisions and performances contribute to the achievement of the business objectives and goals. All these success factors enhance the strengths of the business, which makes it more competitive in the marketplace.
Let’s have a look at two similar businesses, a successful one, KFC, and an unsuccessful one, Mochachos’ Chicken Villages and we can see how applying quality relates to some business functions.
1. Business Image or Public Relations Function
The main objective of the PR function is to present a good impression of the business because customers associate the business image with the product.
So the KFC chicken with the secret recipe is what the customers see as the company. If they are happy with the chicken they are happy with the company, KFC as a whole. KFC is a large business with lots of money to spend on the appearance of the stores, advertising, presentation of meals like the boxes etc and even dressing their staff is nice eye catching uniforms. Another good PR method is direct contact where staff members come into contact with orphanages, hospitals and schools. KFC makes sure that the media are informed so that they receive publicity about their good deeds.
Mochachos’ Chicken Villages on the other hand didn’t have a lot of money at their disposal for image which put them at a disadvantage. Because Mochachos Chicken Villages didn’t have the look of a well established company with large corporate offices, big expensive advertising, and the customers associated that with their ability to provide good food. They did nothing in the community and got bad publicity when things started to go wrong at the stores.
2.