Business Plan In a company like Maruti Suzuki‚ all the agendas are driven by team work and creativity. The company has magnificent teams in areas such as engineering‚ product planning and other sub verticals like marketing‚ promotions etc. Most of the planning for future is market – driven and depends on competitors product offerings. With portfolio of more than 15 products‚ there is always overlapping of prices and cannibalisation. Situation Analysis Industry Trends The automobile industry is aided
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CSR Activities of Maruti Suzuki India Ltd. To achieve long-term sustainability and prosperity the company has nurtured a socially responsible behaviour towards its various stakeholders. It has proactively taken care of the needs and sustainable growth of its stakeholders and they in turn‚ have supported the company in achieving its vision and business results‚ year after year. As a result‚ sustainability has become an integral part of the company’s approach to business and decision making
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MARUTI SUZUKI INDIA LTD. Maruti Suzuki India Limited manufactures‚ purchases‚ and sells motor vehicles and spare parts primarily in India and internationally. It offers 15 brands and approximately 150 variants‚ primarily including passenger cars‚ vans‚ utility vehicles‚ sedans‚ SUVs‚ MUVs‚ and life utility vehicles. The company is also involved in the facilitation of pre-owned car sales‚ fleet management‚ and car financing. It operates through a sales network of 1‚100 outlets 801 cities; and 2
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MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13‚ 2011 1 Comment What comes to your mind first when u come across the term ‘MARUTI SUZUKI’‚ it always absolutely has to be Maruti 800‚ best known as ‘The Middle class car of India’. BRAND IMAGE:- MARUTI from as a brand itself is seldom looked at‚ as a luxury brand. Maruti as a brand is more linked with the SEC B rather than A. And over past many years Maruti Has maintained and up till certain extent
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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Maruti Suzuki Manesar plant tragedy turned into crisis About the plant The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres. Initially it had a production capacity of 100‚000 vehicles annually but this was increased to 300‚000 vehicles annually in October 2008. The production capacity was further increased by 250‚000 vehicles taking total production capacity to 550‚000 vehicles annually. The Manesar Plant produces the A-star Swift‚ Swift DZire‚ SX4
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Corporate Governance Maruti Suzuki India Limited (the Company) is fully committed to practising sound corporate governance and upholding the highest business standards in conducting business. Being a value-driven organisation‚ the Company has always worked towards building trust with shareholders‚ employees‚ customers‚ suppliers and other stakeholders based on the principles of good corporate governance‚ viz.‚ integrity‚ equity‚ transparency‚ fairness‚ disclosure‚ accountability and commitment
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SCM in Maruti Suzuki India Limited SCM in Maruti Suzuki India Limited Maruti Suzuki India Limited (MSIL) has very efficient process with its suppliers to develop new products‚ achieve high localization levels‚ and reduce cost. It has a strong base of over 250 suppliers including 16 JV companies where the company has strategic equity stake. More than 3/4th of the company ’s suppliers are located in the 100 kms of radius from its manufacturing facilities. Most of the JVs are situated in the Suppliers
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their whole hearted co-operation and have helped me in completing this project successfully. First of all‚ I would like to thank Mr. S. K Bhatia‚ Dy. Manager (HRD)‚ for giving me an opportunity to do my training in this prestigious organization. I’d also like to express my sincere gratitude towards Mr. V.K. Arora (Asstt. General Manager‚ Plant Maintenance) ‚Mr. S. Prabhakar (Sr. Manager‚ Plant Maintenance) & Mr. Manoj Attri (Engineer‚ Plant Maintenance)for their guidance & help which enabled me
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MARUTI 800 - The legacy Brand MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now‚ the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is no longer the car that sells the most in India. However‚ it was responsible for making its company India’s largest car maker
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