importance of marketing research in international marketing decisions The factors involved in international marketing research Management of international marketing research process Sources of data availability Challenges in international marketing research DEFINING MARKETING RESEARCH (1) The “function that links the consumer‚ customer and public to the marketer through information – information used to identify and define marketing opportunities and problems‚ generate‚ refine‚ and evaluate marketing
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In the early 1930’s‚ Carl Rehnborg started the first significant line of vitamins in the United States with his "California Vitamin Company" then change the name to Nutrilite Products Company‚ in 1939. So that‚ Nutrilite treaty with a company owned by Lee Mytinger and William Casselberry to become the exclusive American distributor of Nutrilite vitamins‚ in 1945. In addtion‚ Mytinger and Casselberry begin start the first MLM with the same essential rule that underlies the business. Every autonomous
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Overview of Economy‚ Business and Challenges Introduction Latin America suffered during the years of 1980-1990 with political instability and low growth rates. Nowadays the situation is different‚ the region is improving towards economic stability and grater democracy‚ however the reforms performed during the last decade are still incomplete. High rates of poverty and bad income distribution remain as the main problems of the region. The last few years has shown that Latin America economy is getting
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Corporate sales _______________________ A REPORT ON CORPARATE SALES BY CHIRAG T. VAISHNAV HINDUSTAN LEVER LIMITED 1 Corporate sales _______________________ A REPORT ON CORPORATE SALES BY CHIRAG T. VAISHNAV A report submitted in partial fulfillment of the requirements of the MBA Program of ICFAI Business School Submitted to: Faculty Guide Anant B. Project Guide Sunil Ahmed. Submitted by: Chirag T. Vaishnav 04bs0566 2 Corporate sales _______________________ ACKNOWLEDGEMENT
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develop a new soft drink as part of Coca Cola‚ the drink is aimed to attract customers aged 13- 19. Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic‚ strategic components of a marketing plan. Which is mentioned as the four p’s‚ which include Price‚ place‚ product and promotion. More recently 3 more P’S have been added to the marketing mix which are people‚ process and physical evidence this is known as the extended marketing mix. Product- A product is anything
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“CHALLENGES OF NEW BUSINESS START UP‚ THE UNTOLD STORIES” In a bid to preview this article‚ I will share with you my views on what a start up is‚ common challenges experienced and my untold story. I would however start with this quote by Ajaero Tony Martins a successful entrepreneur and investor: "Starting a business is like building a ship and embarking on a voyage‚ armed with a plan‚ a map and a team. You will have to sail against storms‚ unpredictable weather and uncertainty. If your ship sinks
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I. INTRODUCTION Gerber‚ a U.S company producing jarred baby food‚ was considering in 1991 whether they should acquire Alima SA‚ one of Poland’s largest and most successful food processing plants. With this deal‚ Gerber expected to build a low-cost base for its European operation as a platform for growing markets of Central and Eastern Europe. Because the deal could help to have the aging plant modernized and boost its sagging export trade while bringing hard currency at the same time‚ Poland government
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Ivy Ellaine C. Concepcion BSBA MM 3-1 Professor Rosalinda G. Mayor Product Management Table of Contents Pantene Marketing Plan I. Executive Summary II. Situational Analysis A. Industry Analysis B. Competitor Analysis C. Standard Marketing Mix * Product * Price * Promotion * Distribution D. Current Target Markets Demographics * Geographic and Company Structure * Demographic and Psychographic E. Product Positioning F. Macroeconomic
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REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible
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advertisement Presentation I will use creative message or advertising message elements of the new re-launch campaign are based on rational appeals and include the following punch lines. “Just As Nature Intended” It takes at least 12 oranges to make just one liter. Plus you can choose between "bits" and "no bits"; original and smooth. “Nothing Added‚ Nothing Taken Away” We take pride in using only the sweetest‚ juiciest fruit from select orange varieties ripened by natural rainfall and the
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