About Woodstream Corp.
We offer the broadest and deepest selection of quality rodent control products at competitive prices. Victor® is recognized as a world leader in the rodent control category and has been a trusted brand name since 1890. Victor® revolutionized the rodent control market 100 years ago with the invention of the spring-based Victor® Mouse Trap. Of the more than forty-four hundred mousetraps patented, fewer than two dozen have earned their creators a cent. http://www.americanheritage.com/content/better-mousetrap The snap trap’s annual sales are a company secret (whispers put them in the vicinity of thirty million). But the Woodstream Corporation is willing to acknowledge that the Victor snap trap outsells all other American mousetraps combined —including its own less popular models and those of sixty other U.S. mousetrap manufacturers—by a ratio of roughly two to one. When manufacturers found that women buy most traps, slogans got gentler: “Mouse dies peacefully.” But Woodstream’s study contained another surprise. While it showed, as long suspected, that it is almost always the man of the house who sets traps and disposes of dead mice, it also revealed that it is the woman householder who today makes most mousetrap purchases, a development most likely caused by the decline of the hardware store, the domain of the male, where most mousetraps were bought and sold in the past, and by the simultaneous increase in the sale of nonfood items, including mousetraps, in supermarkets, the domain of the female. feminize mousetrap advertising. Slowly, on packaging, the disembodied but nevertheless clearly male hand shown selecting a trap from a sales rack began to grow more delicate, with the suggestion of pink polish on the longer nails. Graphic renderings of dead mice disappeared. And instead of employing such promotional slogans of the past as “No mouse will take the bait from this trap without losing his head!” mousetrap copywriters...
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