T Mobile

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Let talk about the T-mobile, the wireless telephone industry is growing at a rapid pace. According to Solomon – Wolff associates, the strongest user group is the 31-45 age group and the growth trend is expected to peak over the next ten years. T-mobile is one of the fastest- growing nationwide providers of wireless data, messaging and voice services. Its annual revenue in 2004 was $11.7 billion, a 40 percent increase from $8.4 billion in 2003. In the new trend, T-mobile will provide caller tunes, pictures & video messaging, road assistance, 300 text messages, unlimited t-zones and 1000 text messages. The competition will rise when the need are rise. Also, the consumer will require the high quality service. Five of the national service providers in the marketer are T-mobile, Cingular wireless, Verizon wireless, Sprint PCS and Alltel. The competition and promotions among cellular phone companies, the overall churn ratc of the industry has been about 1.6 percent, but it’s on rise. In the new product, T-mobile will provide caller tunes, pictures & video messaging, road assistance, 300 text messages, unlimited t-zones and 1000 text messages. The competition will rise when the need are rise. Also, the consumer will require the high quality service. From five of the points is relative advantage, compatibility, complexity, trial ability and observe ability. In the relative advantage, degree to which a new product is more advantageous to the customers than the competing brands. Rate of adoption of a new offering depends on its relative advantage as perceived by its prospective customers. In this case, pictures and video messaging should the relative advantage, because they have the stable facilities to provide the service. In compatibility, I think the caller tunes is better than another four, because of the caller tunes is easy for any user and any mobile phone. Also, can let the consumer to choice which one they like. In complexity, I think the new product and new...
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