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P&G summary
Type of leader:
Kennedy was a charismatic leader -
(inspired others by his ability to motivate the public by his alluring personality. Many of Kennedy’s proposals were bold and adventuresome)

required to leadership is charm self-belief is fundamental to the leader allows others to admire you overwhelming influence over their followers make great persuasive use of both their body and verbal language

Charismatic leaders are more concerned about doing the right thing as opposed to doing things right

five behavioural attributes indicative of Charismatic Leaders:

vision and articulation sensitivity to the environment sensitivity to member needs personal risk taking performing unconventional behaviour

Kennedy also kept a clear image for himself: “A time for greatness” pictures a profile of a vibrant, young and handsome presidential candidate
His attire as well as that of his wife, Jacqueline, caused many fashion trends.
His smile was said to be charming he had an infectious laugh sense of humor

Kennedy was a visionary leader: practice goal and vision sharing as president
Vision = goal of an organization that helps those involved to understand the cause for their efforts
=Vision provides an idea of the future
=result of collective cooperation.

Example: The goal of Kennedy’s speech - human freedom He wanted Americans to know that the level of freedom he spoke of would require great sacrifice and commitment. Kennedy knew that statements of vision are vital to the successfulness of his organization Kennedy asked for collaboration/ co-operation and teamwork “Ask not what America will do for you, but what together we can do for the freedom of man”

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