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mountain man brewing company case study solutions Essay Example
SYNOPSIS OF ERP PROJECT

Radico Khaitan Limited

SUBMITTED BY: GROUP-9
Dhruv Gupta 13DM066
Hasan Saif Hameed 13DM076
Jigyasa Gautam 13DM086
Krishnendu P N 13DM096
Milan M 13DM106

1.Introduction

1.1 About the Company
Radico Khaitan Ltd today has four millionaire brands in its portfolio. Radico's flagship brand, 8 PM Whisky, launched in 1999, was a runaway success. In the first year alone, it sold one million cases - a record for any Indian or foreign brand operating in India. This also made it the first brand in the liquor industry to makes it to the Limca Book of Records. The other millionaire brands are Magic Moments Vodka, Contessa Rum and Old Admiral Brandy. Today Radico Khaitan has brands that straddle almost every market segment and price category. Their fine blends, distinctive packaging, consistent quality and superior value have resonated with customers.

Nature of Business:- Manufacturer

1.2 Products & Services

1.2a Products

8 Pm Royal Whisky

8 Pm Whisky

8pm Bermuda

Contessa

Contessa Rum

Excellency Brandy

Magic Moments

Magic Moments Gin

Magic Moments Vodka

Morpheus Brandy

Old Admiral Brandy

Royal Whytehall Whisky

Magic Moments Remix Vodka

1.2b Services

Commercial Services

The Commercial Department handles all the purchase requirements of the various manufacturing units and also of the corporate office.

Sales Services

Radico Khaitan’s young and enthusiastic sales force services retail outlets across the country, understanding requirements and fulfilling them, thereby developing enduring relationships. The Sales team comprises professionals with vast domain expertise, years of experience in the liquor industry and a deep understanding of varied markets.

Support Services

The MIS & IT Department leverages technology to help Radico Khaitan gain a competitive edge. Radico Khaitan was among the first companies in the liquor industry to implement
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