L'Oreal Marketing Plan
1. Executive Summary
This is an analytical approach which is required for preparing the marketing plan for The Elvive – total repair hair shampoo. It is manufactured by L’Oreal which is world’s leading cosmetic producer. It says 5 problems 1 solution. The 5 problems include anti-damage, anti-thinning, anti-split ends, anti-brittleness and anti-dulness. This product is L’Oreal first total repair for damaged hair.
The Elvive – total hair repair is a shampoo manufactured by L’Oreal Private Limited. L’Oreal, Australia was started in 1934 which is now number one in producing beauty products. L’Oreal’s major target cities in Australia are Adelaide, Brisbane, Canberra, Perth and Sydney. It’s target group are people of high-end people having middle and high level incomes. It targets women of all age.
This plan is going to determine the situation analysis and key strategic issues of this product in the beginning. Later, the current situation of the organization is analysed which includes strengths, weakness, opportunities and threats of the Elvive – hair repair shampoo. A proper evaluation of the marketing strategies is also done which has the target markets, product strategies, pricing strategies, promotion strategies and distribution strategies coming under it.
I have given few recommendations like to decrease the price of the Elvive shampoo by introducing discounts etc.. to improve the retail distribution as the product is not available in all the stores in Australia. Few implementations how to proceed on the recomendaions are also given a the end of the report.
2. Table of Contents
3. Introduction
L’Oreal Australia is present since 1934. It is based in Melbourne, Victoria. They are the subsidiary of L’Oreal headquartered in Paris, France. There has been a fabulous expansion which is motivated by their winning formula “consistent growth of our existing brands and strategic acquisitions”. L’Oreal deals with manufacturing hair care, hair colour, skincare and
This is an analytical approach which is required for preparing the marketing plan for The Elvive – total repair hair shampoo. It is manufactured by L’Oreal which is world’s leading cosmetic producer. It says 5 problems 1 solution. The 5 problems include anti-damage, anti-thinning, anti-split ends, anti-brittleness and anti-dulness. This product is L’Oreal first total repair for damaged hair.
The Elvive – total hair repair is a shampoo manufactured by L’Oreal Private Limited. L’Oreal, Australia was started in 1934 which is now number one in producing beauty products. L’Oreal’s major target cities in Australia are Adelaide, Brisbane, Canberra, Perth and Sydney. It’s target group are people of high-end people having middle and high level incomes. It targets women of all age.
This plan is going to determine the situation analysis and key strategic issues of this product in the beginning. Later, the current situation of the organization is analysed which includes strengths, weakness, opportunities and threats of the Elvive – hair repair shampoo. A proper evaluation of the marketing strategies is also done which has the target markets, product strategies, pricing strategies, promotion strategies and distribution strategies coming under it.
I have given few recommendations like to decrease the price of the Elvive shampoo by introducing discounts etc.. to improve the retail distribution as the product is not available in all the stores in Australia. Few implementations how to proceed on the recomendaions are also given a the end of the report.
2. Table of Contents
3. Introduction
L’Oreal Australia is present since 1934. It is based in Melbourne, Victoria. They are the subsidiary of L’Oreal headquartered in Paris, France. There has been a fabulous expansion which is motivated by their winning formula “consistent growth of our existing brands and strategic acquisitions”. L’Oreal deals with manufacturing hair care, hair colour, skincare and
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