L'Oreal

Only available on StudyMode
  • Download(s) : 40
  • Published : March 22, 2013
Open Document
Text Preview
COMPANY PROFILE

L'Oreal S.A.

REFERENCE CODE: B374D495-445D-4005-BCE0-C39F5071ED41 PUBLICATION DATE: 30 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

L'Oreal S.A.
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................6 Key Employees.....................................................................................................9 Key Employee Biographies................................................................................11 Major Products and Services............................................................................18 Revenue Analysis...............................................................................................19 SWOT Analysis...................................................................................................20 Top Competitors.................................................................................................26 Company View.....................................................................................................27 Locations and Subsidiaries...............................................................................30

L'Oreal S.A. © MarketLine

Page 2

L'Oreal S.A.
Company Overview

COMPANY OVERVIEW
L'Oreal S.A. (L'Oreal or ‘the company’) is one of the largest cosmetic companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products in over 130 countries. It is headquartered in Clichy, France and employed 68,900 people as of December 31, 2011. The company recorded revenues of E20,343.1 million (approximately $28,325.7 million) in the financial year ended December 2011 (FY2011), an increase of 4.3% over FY2010. The operating profit of L'Oreal was E3,292.6 million (approximately $4,584.6 million) in FY2011, an increase of 7.7% over FY2010. The net profit was E2,438.4 million (approximately $3,395.2 million) in FY2011, an increase of 8.9% over FY2010.

KEY FACTS
Head Office L'Oreal S.A. 41 rue Martre 92117 Clichy FRA 33 1 47 56 70 00 33 1 47 56 86 42 http://www.loreal.com

Phone Fax Web Address

Revenue / turnover 20,343.1 (EUR Mn) Financial Year End Employees NYSE Euronext Ticker December 68,900 OR.PA

L'Oreal S.A. © MarketLine

Page 3

L'Oreal S.A.
Business Description

BUSINESS DESCRIPTION
L'Oreal, a French company, is engaged in the production and marketing of a range of perfumes, make-up, hair and skin care products. The company's products are sold under well-known brands such as L'Oreal Paris, Garnier, Maybelline, Softsheen-Carson, Vichy, L'Oreal Professionnel, Kerastase, Redken, Matrix, Inneov, Lancome, Biotherm, Helena Rubinstein, Kiehl's, Shu Uemura, Giorgio Armani, La Roche-Posay and SkinCeuticals. L'Oreal operates in 130 countries worldwide. The company operates through three business branches: cosmetics, the Body Shop, and dermatology. The cosmetics branch of L'Oreal functions through four operating divisions: professional products, consumer products, luxury products and active cosmetics.The cosmetics branch comprises skincare, hair care products, make-up, hair colorants, perfumes, and other products. The professional products division markets hair care products to professional hairdressers, who use or sell these products in their hair salons. The division’s key focus is to service the greatest number of hair salons around the world, firstly, by offering differentiated brands for different individuals and secondly, by...
tracking img