In 1986, Stephen Nichols and a group of investors purchased the company for $20 million. Nichols' basis for purchasing the company was that the design of the K-Swiss classic shoe would remain appealing for 50 years. Under his leadership, the marketing strategy was enhanced and the product base grew. K-Swiss became popular on a national level in the late 1990s with commercials on MTV and other cable networks. In 2001, K-Swiss acquired Royal Elastics, an Australian shoe company focused on stretch-fit closure shoe systems which required no laces. Today, K-Swiss remains a small company with 510 employees, yet generated $508 million in revenues in 2005.
Locations of Operation K-Swiss, Inc. has both its main headquarters and its primary distribution center located in California. K-Swiss also has a strong employee base in Europe and Asia to support marketing, production, and distribution in those areas.
International Operations K-Swiss conducts business in 66 countries worldwide. This activity is expected to achieve $100 Million in revenue for 2006. K-Swiss conducts most of its International business through contracted sales staff and distributors. This staff...