Jeffrey Young Believes That Moves Towards ‘Upmarket Burgers’ in the UK is a permanent shift. To what extent do you agree with this view? Essay Example
Jeffrey Young Believes That Moves Towards ‘Upmarket Burgers’ in the UK is a permanent shift. To what extent do you agree with this view?
Jeffery Young has this belief that there would be a positive shift towards ‘Upmarket Burgers’
Well I believe this point to an extent as we have approached to the generation; people of all ages go for a healthier option as it has become a trend for all ages. But as the economy improves there would be an increase of income therefore a quality market opportunity. But the Future is unpredictable as we are presently in Double-dip recession as we have no idea how the future is going to be The local Community would go for a Low-Priced but good quality food but the disadvantage would the company GBK may fail as it does not have as many consumers as it is highly prices, overall I conclude It all depends on the Income of the economy.
On the hand I have a stronger belief that the fast food Franchises (A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location), in this case it is called the 'Low-market Burgers' will not go extinct because the franchises like McDonalds, KFC, Burger King and Subway have the following USP's (Unique Selling Points). Well it has food at a lower price which they specialise in which is affordable to the local community who do not have enough of income to buy 'Upmarket Burgers' at a daily rate. The second reason that they are more recognised as they have a recognisable trademark (a symbol, word, or words legally registered or established by use as representing a company or product.) for Example:- For McDonalds there are the two golden arches which is in the shape of an 'M'. And also their reputation known world-wide, as they are set in the best locations for these small franchises and services, they are almost found along each mile near a town centre.
To Conclude I would say that the franchises like McDonalds, Burger King, KFC and
Jeffery Young has this belief that there would be a positive shift towards ‘Upmarket Burgers’
Well I believe this point to an extent as we have approached to the generation; people of all ages go for a healthier option as it has become a trend for all ages. But as the economy improves there would be an increase of income therefore a quality market opportunity. But the Future is unpredictable as we are presently in Double-dip recession as we have no idea how the future is going to be The local Community would go for a Low-Priced but good quality food but the disadvantage would the company GBK may fail as it does not have as many consumers as it is highly prices, overall I conclude It all depends on the Income of the economy.
On the hand I have a stronger belief that the fast food Franchises (A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location), in this case it is called the 'Low-market Burgers' will not go extinct because the franchises like McDonalds, KFC, Burger King and Subway have the following USP's (Unique Selling Points). Well it has food at a lower price which they specialise in which is affordable to the local community who do not have enough of income to buy 'Upmarket Burgers' at a daily rate. The second reason that they are more recognised as they have a recognisable trademark (a symbol, word, or words legally registered or established by use as representing a company or product.) for Example:- For McDonalds there are the two golden arches which is in the shape of an 'M'. And also their reputation known world-wide, as they are set in the best locations for these small franchises and services, they are almost found along each mile near a town centre.
To Conclude I would say that the franchises like McDonalds, Burger King, KFC and