I.T Assignment of Swot Analzys

Topics: Marketing, Procter & Gamble, Personal care Pages: 4 (990 words) Published: May 24, 2013
Maketing Assignment
Syed Hussain Haider Naqvi
Reg # L1F11BBAM2103
Submitted to: Prof. Asad Hameed

SWOT ANALYSIS is one of the most used forms of business analysis. A SWOT examines and assesses the impacts of internal strengths and weaknesses, and external opportunities and threats, on the success of the "subject" of analysis. An important part of a SWOT analysis involves listing and evaluating the firm’s strengths, weaknesses, opportunities, and threats. Each of these elements is described: 1. Strengths:

Strengths are those factors that make an organization more competitive than its marketplace peers. Strengths are what the company has a distinctive advantage at doing or what resources it has that is strategic to the competition. Strengths are, in effect, resources, capabilities and core competencies that the organization holds that can be used effectively to achieve its performance objectives.

2. Weaknesses
: A weakness is a limitation, fault, or defect within the organization that will keep it from achieving its objectives; it is what an organization does poorly or where it has inferior capabilities or resources as compared to the competition.

3. Opportunities:
Opportunities include any favorable current prospective situation in the organizations environment, such as a trend, market, change or overlooked need that supports the demand for a product or service and permits the organization to enhance its competitive position.

4. Threats:
A threat includes any unfavorable situation, trend or impending change in an organizations environment that is currently or potentially damaging or threatening to its ability to compete. It may be a barrier, constraint, or anything that might inflict problems, damages, harm or injury to the organization.

Brief description of Procter & Gamble Company
The Procter & Gamble Company (P&G) boasts dozens of billion-dollar brands for home, hair, and health. The world's largest maker of consumer...
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