Hmv Business Case Study Essay Example
INTRODUCTION
This case study is based on HMV which is one of the largest retailers of music, DVD, videos and games world wide with a large number of stores in major cities in the world.
This investigation covers the different aspects and activities involved in the running of the business this includes the main departments and their various activities and their functions. It also contains an in-depth explanation of HMVs customer service and how the activities are carried out in this department its functions, and how it relates to the other departments.
This investigation is one of the many stores in the U.K it is located in Woolwich and it is a medium sized store with about 30 to 35 employees. As a business HMV s main activity is selling music and music related products each HMV store sells CDs, DVDs, videos and posters. They also stock all the major consoles like x box, play station 2 and game cube.
Over the years HMV has made use of the World Wide Web to market and sells its goods it has various websites by which customers can buy its goods and services over the internet, this has various advantages because it is safe fast and the goods can be delivered within a week saving the customer time and resources.
The store has various departments and each carries out its own activity and function each is equally important to the running of the business each of the department and functions work towards
Marketing
Finance
Administration
Customer service
Human resources and personnel
Finance
All these activities pertain to the business
MARKETING AND SALES DEPARTMENT
The marketing activities of a business are designed to ensure that there are potential customers who know about the business and its goods or services, and who wants to buy these products it is also has to aim to maximise profits and the businesses potential by finding new areas and discovering different aspects
This case study is based on HMV which is one of the largest retailers of music, DVD, videos and games world wide with a large number of stores in major cities in the world.
This investigation covers the different aspects and activities involved in the running of the business this includes the main departments and their various activities and their functions. It also contains an in-depth explanation of HMVs customer service and how the activities are carried out in this department its functions, and how it relates to the other departments.
This investigation is one of the many stores in the U.K it is located in Woolwich and it is a medium sized store with about 30 to 35 employees. As a business HMV s main activity is selling music and music related products each HMV store sells CDs, DVDs, videos and posters. They also stock all the major consoles like x box, play station 2 and game cube.
Over the years HMV has made use of the World Wide Web to market and sells its goods it has various websites by which customers can buy its goods and services over the internet, this has various advantages because it is safe fast and the goods can be delivered within a week saving the customer time and resources.
The store has various departments and each carries out its own activity and function each is equally important to the running of the business each of the department and functions work towards
Marketing
Finance
Administration
Customer service
Human resources and personnel
Finance
All these activities pertain to the business
MARKETING AND SALES DEPARTMENT
The marketing activities of a business are designed to ensure that there are potential customers who know about the business and its goods or services, and who wants to buy these products it is also has to aim to maximise profits and the businesses potential by finding new areas and discovering different aspects