Case study Essay Example
Case Study – Gourmet Burger Kitchen (GBK)
1) A. Examples of Land used by GBK could be Natural goods (for examples potatoes) and the land where the outlets are situated.
B. Examples of Capital used by GBK could be Shelving and computers.
C. I would say that Paul Campbell is an example of Labour. I think this because the Case study states that he ‘heads’ the company. This statement could suggest that he has a managerial role in the company, which would therefor mean that he is skilled in that particular domain and that he has experience. This could also suggest that he is a paid employee and that he earns a better living than the people working in the kitchen or the servers working in the restaurant.
However, some could suiggest that he is an example of enterprise as the statement ‘heads the company’ could also mean that he is the owner of GBK. He might be a owner of the company or a stakeholder which involve some risk taking and some entrepreneurial skills.
This being said, I still think that Paul Campbell is an example of Labour and not Enterprise.
2) I believe that GBK is mainly involved in Secondary production and Tertiary production. I would say they are involved in secondary production as the definition of secondary production is the process of converting a primary product into a finished good and that is exactly what GBK are doing. They convert primary goods such as meat and potatoes into burgers and chips. The finished burgers and chips then act as input for the busines. GBK purshase the ingredients needed to create their burgers and then turn the ingredients into the burgers. I also think that GBK is involved in tertiary production as they are commercialising their product in a personal way. They directly sell their product to the customers and not through another company which could be the case for other products such as Michelin tyres, where the tyres are sold in Michelin stores but also through other tyre shops. GBK are
1) A. Examples of Land used by GBK could be Natural goods (for examples potatoes) and the land where the outlets are situated.
B. Examples of Capital used by GBK could be Shelving and computers.
C. I would say that Paul Campbell is an example of Labour. I think this because the Case study states that he ‘heads’ the company. This statement could suggest that he has a managerial role in the company, which would therefor mean that he is skilled in that particular domain and that he has experience. This could also suggest that he is a paid employee and that he earns a better living than the people working in the kitchen or the servers working in the restaurant.
However, some could suiggest that he is an example of enterprise as the statement ‘heads the company’ could also mean that he is the owner of GBK. He might be a owner of the company or a stakeholder which involve some risk taking and some entrepreneurial skills.
This being said, I still think that Paul Campbell is an example of Labour and not Enterprise.
2) I believe that GBK is mainly involved in Secondary production and Tertiary production. I would say they are involved in secondary production as the definition of secondary production is the process of converting a primary product into a finished good and that is exactly what GBK are doing. They convert primary goods such as meat and potatoes into burgers and chips. The finished burgers and chips then act as input for the busines. GBK purshase the ingredients needed to create their burgers and then turn the ingredients into the burgers. I also think that GBK is involved in tertiary production as they are commercialising their product in a personal way. They directly sell their product to the customers and not through another company which could be the case for other products such as Michelin tyres, where the tyres are sold in Michelin stores but also through other tyre shops. GBK are