Topics: Tote bag, Handbag, Color Pages: 2 (805 words) Published: January 31, 2013
Group E-Portfolio

Part A: Product
The (Brand Name) is a British brand consisting of perfect combination of style, fashion and practicality handbags. The (Brand Name) is a Tote Bag as it is a medium to large bag with two adjustable straps so their customers can decide which one is suitable for them. The Tote bags has an open top however (Brand Name) will keep customers belongings secure with a full-length zip so it doesn’t get wet or stolen easily. (Brand Name) will have different sections so the customer can find what they need quickly without emptying their whole bag, this will be more convenient and time efficient for women. (Brand Name) will include a padded ipad/mini laptop compartment and a pocket inside the bag for the purchaser’s mobile phone. Also, there will be several other sections in the bag which they can place their purse, make up, lunch and documents. The compartments will all be resizable for different usage, as some women may prefer to have bigger sections for make-up rather than for their documents. (Brand Name) will also have two concealed pockets on the either side of the handbag which they can use without opening the zip to the inside of the bag. This will be included as women can place their car keys or any other valuables in these pockets where they will be kept safe and easy to access. The (Brand name) is a big sized bag so women are able to find their things easily with the sections it has inside to separate their products in different compartments. This is because usually when bags are big it is difficult to find the things you need easily as everything is it together. Also, without sections their belongings won’t be put neatly in their bag which means everything will be disorganised and harder to find. In the growing industry, (Brand Name) will able to help consumers be organised, have their unique style and convenient to them. As the (Brand Name) is in the introduction stage of the product life cycle due to being a new brand it...
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