E-Commerce: Business. Technology. Society. 5e (Laudon/Traver)

Only available on StudyMode
  • Download(s) : 599
  • Published : March 8, 2011
Open Document
Text Preview
E-Commerce: Business. Technology. Society. 5e (Laudon/Traver)

Chapter 1 The Revolution Is Just Beginning

1. Which of the following statements is not true?
A) In 2008, the major source of online retail growth was from existing buyers. B) By 2008, 21 million people had created a blog.
C) In 2008, the number of households online in the United States exceeded 80%. D) In 2008, on an average day, 112 million people go online. Skill: AACSB: Reflective Thinking
2. In 2008, roughly _____ percent of all U.S. households had broadband cable or DSL access to the Internet. A) 80B) 70C) 60D) 50
Skill: AACSB: Reflective Thinking

3. Which of the following is not a major technology trend in e-commerce? A) Podcasting takes off as a new media format.
B) The Internet broadband foundation becomes stronger in households and businesses. C) Computing and networking component prices increase dramatically. D) Wireless Internet connections grow rapidly.

Skill: AACSB: Use of IT

4. Which of the following is required for commerce to occur? A) digital enablement
B) a transaction across organizational boundaries
C) a transaction across individual boundaries
D) an exchange of value
Skill: AACSB: Reflective Thinking

5. E-commerce can be defined as:
A) the use of the Internet and the Web to transact business. B) the use of any Internet technologies in a firm's daily activities C) the digital enablement of transactions and processes within an organization. D) any digitally enabled transactions among individuals and organizations. Skill: AACSB: Reflective Thinking

6. The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of: A) richness. B) ubiquity.
C) information density.D) personalization.
Skill: AACSB: Reflective Thinking
7. Which of the following are all unique features of e-commerce technology? A) interactivity, global reach, information asymmetry, personalization/customization. B) universal standards, richness, information density, interactivity. C) information density, universal standards, personalization/customization, sales force-driven. D) local/regional reach, interactivity, richness, personalization/customization. Skill: AACSB: Use of IT

8. All of the following e-commerce technology dimensions reduce information costs and raise quality except: A) global reach.B) richness.
C) information density.D) interactivity.
Skill: AACSB: Use of IT

9. Which of the following is the best definition of transaction costs? A) the cost of changing prices
B) the cost of participating in markets
C) the cost of finding suitable products
D) the cost merchants pay to bring their goods to market
Skill: AACSB: Reflective Thinking

10. In 2008, the world's online population was approximately: A) 1.2 million.B) 800 million.
C) 1.4 billion. D) 7 billion.
Skill: AACSB: Reflective Thinking

11. None of the following technologies easily crosses national boundaries to a global audience except: A) television.B) radio stations.
C) newspapers.D) the Internet.
Skill: AACSB: Reflective Thinking
12. Network externalities are related to which of the following features of e-commerce technology? A) richnessB) interactivity
C) universal standardsD) information density
Skill: AACSB: Reflective Thinking

13. E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web: A) marketing messages had little richness.

B) the smaller the audience reached, the less rich the message. C) the larger the audience reached, the less rich the message. D) richness equaled reach.
Skill: AACSB: Use of IT

14. Which of the following is not an example of a Web 2.0 application? A) YouTubeB) Yahoo
C) Second LifeD) Wikipedia
Skill: AACSB: Reflective Thinking

15. B2G e-commerce is a form of which type of e-commerce?
A) B2CB)...
tracking img