Critical Evaluation of 7-11 Essay Example
Convenience store, with a history of nearly 80 years, can be seen as the result of supermarket after the development to a certain stage and gradually becomes to be a common retailing format. With the early view, it was defined as a kind of grocery story with the same management technology and sale mode of supermarket. Nowadays, it is considered as the store selling convenient products and services.
The objectives of this study are mainly answering the 6 questions related to the case ‘7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments’. And the remainder of the paper is organized as follows. Section 2 compares and contrasts the concept of convenience store between U.S. and Taiwan as well as their evolutions respectively. Section 3 illustrates the development of a specific convenience store 7-Eleven in both two markets. Section 4 discusses the strengths as well as the weaknesses of the strategy used by 7-Eleven Taiwan market. Section 5 describes the success of 7-Eleven Taiwan through differentiation service. And Final section provides the evidences and discusses the feasibility in an expansion occasion by using the Taiwan operational format.
Concept of convenience store
The first appearance of convenience store was 7-Eleven founded in the United States in 1920s as a Tote’m store selling ice blocks and had a name changed to 7-Eleven in 1946.
For American, the attitude towards convenience store was ambiguous. On one hand, they preferred to shop weekly or monthly at supermarket for supplies, treating convenience store as a supplementary where to pick up run-out daily items only. On the other hand, the demands of convenience store climbed quickly since the research showed that nearly 10 million people were in working conditions at the dawn. So this change of work routine encouraged the prosperity of 24 hours opened convenience store, improving their situation of staying on the fringes indirectly. Furthermore, due to the trend of
The objectives of this study are mainly answering the 6 questions related to the case ‘7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments’. And the remainder of the paper is organized as follows. Section 2 compares and contrasts the concept of convenience store between U.S. and Taiwan as well as their evolutions respectively. Section 3 illustrates the development of a specific convenience store 7-Eleven in both two markets. Section 4 discusses the strengths as well as the weaknesses of the strategy used by 7-Eleven Taiwan market. Section 5 describes the success of 7-Eleven Taiwan through differentiation service. And Final section provides the evidences and discusses the feasibility in an expansion occasion by using the Taiwan operational format.
Concept of convenience store
The first appearance of convenience store was 7-Eleven founded in the United States in 1920s as a Tote’m store selling ice blocks and had a name changed to 7-Eleven in 1946.
For American, the attitude towards convenience store was ambiguous. On one hand, they preferred to shop weekly or monthly at supermarket for supplies, treating convenience store as a supplementary where to pick up run-out daily items only. On the other hand, the demands of convenience store climbed quickly since the research showed that nearly 10 million people were in working conditions at the dawn. So this change of work routine encouraged the prosperity of 24 hours opened convenience store, improving their situation of staying on the fringes indirectly. Furthermore, due to the trend of