A Survey on Pizza Parlors and Coffee Shops and the Factors Affecting Their Sustainability

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1. Rationale:

The food and beverage market is central to consumer perceptions of sustainability. Maintenance of sustainability in the markets is highly observable as a major challenge to the Food and Beverage establishments in Midsayap, Cotabato. Based on observations, two of these establishments specified as Pizza Parlors and Coffee Shops can barely survive or maintain its sustainability in the municipality. Essentially, there are some factors to consider behind the sustainability of these said establishments.

Every now and then, various Food and Beverage establishments have already existed in the market. However, not all of them became successful as days pass by. Unlike before, there are Pizza Parlors and a Coffee Shop in Midsayap but it didn’t last for a long time in the market compared to other establishments like restaurants and bars.

In this manner, investors or businessmen can get easily be discouraged to start a business like this in the municipality. If the factors that are affecting its sustainability can be immediately identified, it could possibly be aided instantaneously and probably a plan or a move could be taken into action at once.

We would then be going to conduct a survey and a further study on these Food and Beverage establishments --- Pizza Parlors and Coffee Shop to scrutinize on the factors that are affecting their sustainability in the municipality of Midsayap, Cotabato.

2. Statement of the Problem:

This study is focused on identifying the Pizza Parlors and Coffee Shop that existed and are existing in Midsayap, Cotabato and on determining the factors that affect their sustainability. Specifically, this attempts to answer the following questions:

1. What features do these food outlets have?

2. How long can these food outlets last in the market?

3. Can pricing, location, and customer preference affect their...
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