A Study on Barclays Bank
Barclays financial service group came to life in the United Kingdom approximately 300 years ago. It started out first as goldsmith bankers and grew and expanded after that. After it became one of the best banks back then, Barclays began acquiring other banks across UK, such as Bolithos in Cornwall and the South West in 1905. By doing this Barclays became known throughout the company and so increased its market shares and profits. Whatever this company did was related to the fact that it wanted to increase its ability to perform its business effectively. Another great move made by Barclays is its acquisition of UK 's largest bank with its head office outside of London, Martin 's Bank, in 1969. There were many great banks within the UK, which was acquired by Barclays and one advantage of this is the fact that this company is now going to gain new market shares and profits. After being satisfied with its progress in the United Kingdom, Barclays decided to make its name international by going abroad which was another great move. In the United Kingdom, Barclays had acquired many other small banks, gained large market and profits with each acquisition. As a result of this growth, this company had reached its maturity stage within UK itself; it has reached its peak of growth where all this company now do is make money. In an attempt to keep its reputation of being one of UK 's greatest banks, the move to go abroad was welcomed.
This international move started around 1925 with a merger of these very large banks, the Colonial Bank, the Anglo Egyptian bank and the National Bank of South Africa. These mergers initiated business in Africa, the Caribbean and the Middle East, this bringing in more market and profits.
As was mentioned before most of the company 's growth and expansion was an attempt to better and maybe even gain more business operations. Take for example the company 's take over of Woolwich in 2000, this was an attempt to better its
This international move started around 1925 with a merger of these very large banks, the Colonial Bank, the Anglo Egyptian bank and the National Bank of South Africa. These mergers initiated business in Africa, the Caribbean and the Middle East, this bringing in more market and profits.
As was mentioned before most of the company 's growth and expansion was an attempt to better and maybe even gain more business operations. Take for example the company 's take over of Woolwich in 2000, this was an attempt to better its
References: Johnson, G., Scholes, K., 2002, Exploring Corporage Strategy, 6th Edition, Prentice Hall, England, pgs 113, 284, 316 Kotler, P., Amstrong, G., 2004, Principles of Marketing, 10th Edition, Prentice Hall, New Jersey, pg Barclays, Company History, retrieved on April 13th, 2006 from http://www.newsroom.barclays.co.uk/content/details.asp?NewsAreaID=19 Bibliography Fill, C., 2002, Marketing Communications, 3rd Edition, Prentice Hall, England. Johnson, G., Scholes, K., 2002, Exploring Corporage Strategy, 6th Edition, Prentice Hall, England. Keegan, W. J., 2002, Global Marketing Management, 7th Edition, Pearson Education, Singapore. Kotler, P., Amstrong, G., 2004, Principles of Marketing, 10th Edition, Prentice Hall, New Jersey. Lewis, et al, 1999, Australian and New Zealand Strategic Management, 2nd Edition, Prentice Hall. Morrison, J., 2002, The International Business Environment, Palgrave, London.