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A Study of the Leadership of CEOs at Apple

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A Study of the Leadership of CEOs at Apple
A Study of the Leadership of CEOs at Apple

Table of Contents

Background information
Page 3 & 4
Michael Scott
Page 5 & 6
Mike Markkula
Page 7 & 8
John Scully
Page 8, 9 & 10
Michael Spindler
Page 10, 11 &12
Gil Amelio
Page 12, 13 & 14
Steve Jobs
Page 15, 16 & 17
Tim Cook
Page 17, 18 &19
References
Page 20 – 27

Background Information Apple is a company that everyone in the world knows about today, and most people own at least one Apple product, but Apple did not start out as a huge company. It started out with Steve Jobs and Steve Wozniak working on computers in the garage of Steve Jobs. Jobs and Wozniak had been friends since college and both men were interesting in electronic field of study. Many people know Steve Jobs but few know Steve Wozniak. Wozniak was born in San Jose, California in 1950, and was the son of an engineer. After graduating high school, he studied for a short time University of California at Berkeley. While working at Hewlett Packard Wozniak worked in the scientific calculator department and in his free time started building boxes that allowed him to make long-distance phone calls for free. From there the men worked from Steve jobs garage and created the first product, which was the Apple I computer. Wozniak had taken the idea for the Apple I to HP and the idea was shot down, so officially on April 1, 1976 Apple Inc was born. Wozniak was hesitant about selling the computer, but Jobs insisted that they sell it and from there they sold 50 to a local retailer (Apple Computer, Inc. History). The name Apple Computers was Steve jobs idea; it just came up with it, and seemed to have no meaning behind it. The Apple logo was a different story; Jobs hired a man named Regis McKenna who owned an advertising and public relations company in Silicon Valley. He invented the Apple logo that is on all of Apple


References: A E Networks. (2012). Biography.com. Retrieved from http://www.biography.com/people/steve-jobs-9354805 A look at Apple’s CEOs from 1977 to 2011 Apple. (2013). Tim Cook: CEO. Retrieved from http://www.apple.com/pr/bios/tim- cook.html Apple I Apple II. (n.d.). Retrieved 3 17, 2013, from Obsolete Technology Website: http://oldcomputers.net/appleii.html Apple III Apple Lisa. (n.d.). Retrieved 3 17, 2013, from Obsolete Technology Website: http://oldcomputers.net/applelisa.html Beyers, T Brian, M. (2011, August 25). A look at Apple 's CEO 's and from 1977 to 2011. Retrieved from   http://thenextweb.com/apple/2011/08/25/a-look-at-apples-ceos-from-1977-to-2011/ Burrows, P Cotton, K. (2011, August 24). Steve Jobs resigns as CEO of Apple: Tim Cook named CEO. Retrieved March 29, 2013 from www.apple.com/pr/library/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple.html Fell, J Hertzfeld, A. (1981, February). Black Wednesday. Retrieved March 22, 2013, from FOLKLORE: http://folklore.org/StoryView.py?project=Macintosh&story=Black_Wednesday.txt&showcomments=1 Hormby, T Hormby, T. (2005, December 21). The Rise and Fall of Gil Amelio at Apple. Retrieved March 29, 2013 from http://lowendmac.com/orchard/05/gil-amelio-apple.html Hormby, T International Directory of Company Histories, Vol. 36. (2001). Apple Computer, Inc history. Retrieved from http://www.fundinguniverse.com/company- histories/apple-computer-inc-history/ Isaacson, W Isaacson, W. (2012, April). The Real Leadership Lessons of Steve Jobs. Retrieved March 28, 2013, from Harvard Business Review: http://hbr.org/2012/04/the-real-leadership-lessons- of-steve-jobs/ar/5 Jackson, E Kahney, L. (2012, August 24). Timeline: Tim Cook 's First Year as Apple CEO. Retrieved March 29, 2013 from http://www.cultofmac.com/186634/timeline-tim-cooks-first-year-as-apple-ceo-one-year-of-tim/ Macintosh Portable Markowitz, E. (2012, December 6). 5 Essential leadership lessons from Tim Cook. Retrieved March 29, 2013 from http://www.inc.com/eric-markowitz/tim-cooks- message-for-ceos-admit-when-youre-wrong.html Mike Markkula New Straits Times. (1998, April 11). Apple is a company that never grew up, says ousted CEO. Retrieved from: http://news.google.com/newspapers?id=X_1OAAAAIBAJ&sjid=hQEAAAAIBAJ&pg=488,3821897&dg=gilamelio&hl=en (n.d.) (n.d.). Retrieved 3 28, 2013, from Apple Computer, Inc. History: http://www.fundinguniverse.com/company-histories/apple-computer-inc- history/ (n.d.) Observer. (2011, November 29). Groceries vs. Apple. Retrieved from March 28, 2013 http://snohomishobserver.com/2011/11/29/groceries-vs-apple/ Poeter, D. (2013, March 1). Does Apple stock really drop when Tim Cook speaks?. Retrieved March 29, 2013 from http://www.pcmag.com/article2/0,2817,2416122,00.asp Polsson, K Reuters. (2013, February 22). Company profile for Apple inc.. Retrieved from http://in.reuters.com/finance/stocks/companyProfile?symbol=AAPL.O Sanford, G. (2004). Company history: 1976-1981. Retrieved March 24, 2013 from http://apple- history.com/h1 Santa Clara Valley Historical Association. (2008). Apple Computer company history. Retrieved on March 24, 2013 from http://www.siliconvalleyhistorical.org/home/apple_computer Seibold, C. (2011, July 11). Dr. Gil Amelio Resigns. Retrieved from on March 28, 2013 http://www.applematters.com/article/july-9-1997-dr-gil-amelio-resigns/ Sexton, K. (2011, August 25). The history of Apples CEOs. Retrieved March 24, 2013 from http://blog.insideview.com/2011/08/25/the-history-of-apple-ceos/ Smith, N http://www.articlemyriad.com/steve-jobs-leadership/2/company history. Retrieved on March 24, 2013 from http://www.siliconvalleyhistorical.org/home/apple_computer Sanford, G. (2004). Company history: 1976-1981. Retrieved from http://apple- history.com/h1 Special Report Sridhar. (2011, August 24). Apple 's revenue history. Retrieved on March 24, 2013 from http://www.zoho.com/general/blog/apples-revenue-history.html Steve Wozniak Biography Timeline of Apple Inc. products. (n.d.). Retrieved 03 26, 2013, from Wikipedia: http://en.wikipedia.org/wiki/Timeline_of_Apple_Inc._products Wikipedia Why Macs Have 4% Market Share. (2005). Retrieved March 28, 2013, from California Computer Care: http://www.calcompcare.com/Resources/Apple%20market%20Share.pdf
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