A New Cross Cultural Model : Richard Lewis

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Introduction
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

• Talk about 12 languages • Started his own communication company to help businesses to set up in an international difficult context and counsel for a better understanding between foreign business cultures • Also famous for his cross cultural researches, the Lewis model.

The Lewis model: what is culture?
Introduction
The Lewis Model

3 profiles

National cultures

=

Conclusion

The Lewis model:

components of culture
Introduction

The Lewis Model

3 profiles

National cultures

Conclusion

The Lewis model: components of culture
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

The Lewis model: differents layers
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

The Lewis model: areas of misunderstanding
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

What can we do to avoid misunderstanding?

The Lewis model: 3 profiles
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

3 profiles: the multi-active
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

• Ex: Brazil, Chile, Mexico
N.Durand, C.Larroze-Chicot, T.Lemke

3 profiles: the linear-active
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

• Ex: Germany, Switzerland
N.Durand, C.Larroze-Chicot, T.Lemke

3 profiles: the reactive
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

• Ex: China

National cultures
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

Mediators
Introduction
The Lewis Model

3 profiles

National cultures

Conclusion

Conclusion
Introduction

• Better understand the others business cultures
o integrate migrants into workforce. o Recruiting difference. o adapted strategy all around the world.

The Lewis Model

3 profiles

National cultures

• To conclude this model can enable people to find compatibilities between a person style and a culture. Thus it can make the management, business in general, easier. • http://www.cultureactive.com/

Conclusion

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