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Cross Cultural Perspectives

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Cross Cultural Perspectives

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Cross-Cultural Perspectives

ETH/316
September 19, 2011

Steve Jobs started his career by founding Apple in 1975 and later when forced out of Apple in 1985 founded NeXT computers, he also purchased a company in 1986 which was later renamed as Pixar – An Amination Company. Later in 1996 when Apple bought NeXT, Steve Jobs returns to Apple as the CEO of the company where he started to a turn around by launching iMacs in 1998 which was later followed the launch of iPod, iPhone and iPad. With the recent announcement (2011) of Steve Jobs leaving his CEO position, will Apple still remain as Apple, the most valuable company of the world. Only time can answer if Tim Cook, the new CEO of the company can keep Apple’s no. 1 position in the world. As of September 2010[update], Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. The company has also received widespread criticism for its contractors' labor, environmental, and business practices. Apple Inc. said it found more than a dozen serious violations of labor laws or Apple's own rules at its suppliers that needed immediate correction. The findings were outlined in a company report on audits of 102 supplier facilities conducted in 2009. That was a year in which questions about the practices of one of Apple's suppliers came into focus after the suicide of a Chinese worker who held a sensitive job handling iPhones. Along with many other technology companies, Apple, based in Cupertino, Calif., relies heavily...