A Mission Statement Describes an Organisations Basic Purpose

Tags: Organization, Brand, Corporate social responsibility


“A mission statement describes an organisations basic purpose”.

Using examples illustrate your answer; explore the idea that mission statements should reflect an organisations purpose.

This essay is aimed at understanding what a mission statement is, why they are made and whether or not it reflects an organisations purpose. The essay will start by defining mission statements it will also be describing, identifying and discussing why mission statements fail, why they are made in d first place and whether they are really needed at all. This work will also include examples of reasonable mission statements and mission statements that have failed as a result of including prepositions that are unnecessary and in most cases unachievable in the business society. This essay also intends to help educate me on how to write a mission statement that is realistic, effective and reflects an organisations purpose. Most organisations exist to make profits, provide the community with products, employment and overall economic prosperity. In order for an organisation to make customers or individuals believe that profit does not seem to be the primary purpose of the organisation which it is as the profit made is for the organisation to cover taxation, creation of employment, expansion and all round success for the organisation but some organisations want to seem perfect so they come up with mission statements in order to seem more efficient, more responsible and in some cases environmental friendly, organisations come up with fantastic mission statements to cover up their flaws. Mission statements are used by 80% of UK companies. Mission statements which could also be referred to as statements of purpose which is not suppose to commit an organisation to what it must do in order to survive neither should it contain meaningless superlatives like maximum, best optimum or biggest...
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