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A KNOWLEDGE-BASED PERSPECTIVE
A Knowledge-Based Perspective

A KNOWLEDGE-BASED PERSPECTIVE

Re-Conceiving Change Management: A Knowledge-Based Perspective
Khizer Ali, Muhammad Farhan Akhtar, Shama Sadaqat
Hailey College of Commerce
University of the Punjab, Lahore

Proceedings of 2nd International Conference on Business Management (ISBN: 978-969-9368-06-6)

1

A Knowledge-Based Perspective

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Abstract
The study is focused on a number of aspects on the effectiveness of transitional process of change management. The study has used survey research design based on a personally administered questionnaire, containing a total of Twenty Three (23) items statements which were administered on the banks‟ staff in order to meet the objectives of the study. The pairwise t-test applied to compare the means of skills, capabilities, communication, attitude, positioning and behaviours with change management. Finally, the limitations of the research are discussed and further research areas identified.
Keywords: Change Management, Organizational change, Banking, Attitude, Positioning,
Behaviours

Proceedings of 2nd International Conference on Business Management (ISBN: 978-969-9368-06-6)

A Knowledge-Based Perspective

3

1.0 Introduction
This paper examines the effect of change management concept which has been very much significant from 1990‟s up to 2012. The main point to be discussed in this study is whether this change is positive or negatively perceiving by the organizations. Off and on change management is being implemented in all kind of organization but its impact is very prominent in less structured organizations or in those companies which follow the horizontal or flat organizational structure. Change Management has many component aspects which are implanted individually or group of some aspects. The basic theme of change management is to achieve a desired position of the organization from its current scenario and this is the transformation which can be

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