A Dual Reaction Paper on Hillside Hotels and Persuasion Techniques

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  • Topic: Persuasion, Robert Cialdini, Regulatory Focus Theory
  • Pages : 3 (974 words )
  • Download(s) : 638
  • Published : June 8, 2009
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A Dual Reaction Paper on Hillside Hotels and Persuasion Techniques My paper is about two articles that are “See, Feel, Think and Do, Putting It Together” and “Harnessing the Science of Persuasion”. The articles which we were given as an assignment are pretty useful and to the point in that they were good examples and guidelines on how to create the change, and make the people follow it. Creating the change and implicating it is a quite difficult job that the managers face. However there are ways to ease that process like you have stressed in our late lectures about change. The two articles do fit each other, not perfectly but generally. I can say that the first article illustrates the course of actions that management takes in a certain change issue and the second article highlights the techniques on solving such an issue and to convince people. In the second essay nearly all of the six persuasion principles can be and, sometimes, already utilized in the first case about Hillside, but not all of them, and not in the same way. The second essay can be a guide on how to convince people to the change and to reinforce it in the Hillside Company. The second article states some generally accepted principles on persuasion. And the first article is about a company in Turkey. The workers and the managers are Turkish. So when we contrast both articles there might be an error pertaining to the cultural differences issue. Thus; in my opinion, not all of the six persuasion principles can be applied to the Hillside case. For instance the principle of authority would not very much fit to the case of Hillside. Hillside Co. creates a team who are there for their own ideas which are equally accepted, for brain storming. In such a situation an authority driving, prompting and inducing the ideas would not be very helpful to create the change and make the people follow them (pertaining to the Principle of Authority in the second article). We can also look at the articles’ relevancy...
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