A day in the life of Alex sander
A DAY IN THE LIFE OF ALEX SANDER : DRIVING IN THE FAST LANE AT LANDON CARE PRODUCTS By Larry E. Greiner & Elizabeth Collins
CASE ANALYSIS SUBMITTED BY OB GROUP 6 COMPRISING OF THE FOLLOWING MEMBERS
1. Akhil Joshi (2013016)
2. Amee Thaker (2013024)
3. Angad Singh(2013030)
4. Ankit Parashar(2013036)
5. Ankit S Singh(2013039)
6. Anupam Smita(2013049)
7. Abhinav Srivastava(2013340)
INTRODUCTION
The following study is based on a case wherein the protagonist, Alex Sander at the age 32 is the youngest and the newest product manager in the toiletries Division of Landon Care Products Inc, an U.S based company which was taken over by a European beauty products giant- ‘Avant-Garde’. The protagonist can be said of possessing a Type-A personality and occasionally flashes traits of being a Machiavellian. Alex within one year of joining Landon has successfully rebranded two national skin care products and has been roped in by Avant-Garde to reformulate a stale product of the company in the U.S under a new name-Nourish.
The case is in the form of a combination of narrative and dialogue and the central characters apart from Alex include Alex’s boss – Sam Glass and Alex’s neighbor and employees of the organization. The case is seen from the view point of two parties-Alex and Sam. Alex wants a higher position in the organization, more say in the strategic decision making roles and on the flip side to it we will see how the demanding, critical and controlling behavior is becoming the roadblock in begetting Alex higher managerial positions.
The case revolves around a 360 degree performance review in which Alex is supposed to get the performance feedbacks from the supervisors, colleagues, direct reports and everyone with whom Alex was working. Sander is reluctant about the feedback and has skepticism as to how genuine will the feedback be and considers it as a waste of time.
As the case unfolds we get to see a number of facets of Alex’s
CASE ANALYSIS SUBMITTED BY OB GROUP 6 COMPRISING OF THE FOLLOWING MEMBERS
1. Akhil Joshi (2013016)
2. Amee Thaker (2013024)
3. Angad Singh(2013030)
4. Ankit Parashar(2013036)
5. Ankit S Singh(2013039)
6. Anupam Smita(2013049)
7. Abhinav Srivastava(2013340)
INTRODUCTION
The following study is based on a case wherein the protagonist, Alex Sander at the age 32 is the youngest and the newest product manager in the toiletries Division of Landon Care Products Inc, an U.S based company which was taken over by a European beauty products giant- ‘Avant-Garde’. The protagonist can be said of possessing a Type-A personality and occasionally flashes traits of being a Machiavellian. Alex within one year of joining Landon has successfully rebranded two national skin care products and has been roped in by Avant-Garde to reformulate a stale product of the company in the U.S under a new name-Nourish.
The case is in the form of a combination of narrative and dialogue and the central characters apart from Alex include Alex’s boss – Sam Glass and Alex’s neighbor and employees of the organization. The case is seen from the view point of two parties-Alex and Sam. Alex wants a higher position in the organization, more say in the strategic decision making roles and on the flip side to it we will see how the demanding, critical and controlling behavior is becoming the roadblock in begetting Alex higher managerial positions.
The case revolves around a 360 degree performance review in which Alex is supposed to get the performance feedbacks from the supervisors, colleagues, direct reports and everyone with whom Alex was working. Sander is reluctant about the feedback and has skepticism as to how genuine will the feedback be and considers it as a waste of time.
As the case unfolds we get to see a number of facets of Alex’s