Ymca Business Plan

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The Young Men's Christian Association ("YMCA" or in the USA "the Y") is a worldwide movement of more than 45 million members from 124 national federations affiliated through the World Alliance of YMCAs. Founded on June 6, 1844 in London, England by George Williams, the goal of the organization was putting Christian principles into practice, achieved by developing "a healthy spirit, mind, and body." The YMCA is a federated organization made up of local and national organizations in voluntary association. Today, YMCAs are open to all, regardless of faith, social class, age, or gender. The World Alliance of YMCAs is headquartered in Geneva, Switzerland.

The YMCA is a powerful association of men, women, and children committed to bringing about lasting personal and social change. With a focus on nurturing the potential of every child and teen, improving the nation’s health and well-being and providing opportunities to give back and support neighbors, the YMCA enables youth, adults, families and communities to be healthy, confident, connected and secure. Members, staff and volunteers of the YMCA include men, women and children of all ages and from all walks of life. The YMCA is accessible to all people.  Financial assistance is offered to individuals and families who cannot afford memberships. The YMCA is guided by four core values: caring, honesty, respect, and responsibility.


Product and Service analysis

The YMCA offers programs, services and initiatives focused on youth development, healthy living and social responsibility, according to the unique needs of the communities it engages. Swim, Sports, and Play

The YMCA is the starting point for many youth to learn about becoming and staying active, and developing healthy habits they will carry with them throughout their lives. And the benefits are far greater than just physical health. Whether it’s gaining the confidence that comes from learning to swim or building the positive relationships that lead to good sportsmanship and teamwork, participating in sports at the YMCA is about building the whole child, from the inside out. Camp

Overnight, day or specialty camps at the YMCA share one thing: they’re about discovery. Kids have the opportunity to explore nature, find new talents, try new activities, gain independence, and make lasting friendships and memories. And, of course, it’s fun too.

Most of the youth memberships are held by kids between the ages of five and twelve. We lose a large percentage of our youth memberships when teenagers enter high school. We believe that in order to retain those memberships it would be beneficial to the organization to create an area strictly devoted to teens. We would have an advantage in this market because we would already have the youth memberships, we would just have to provide the facilities that will retain the teens that have grown up in the YMCA.

Market analysis

The YMCA engages 9 million youth and 12 million adults in 10,000 communities across the U.S. The YMCA is a non-profit organization that offers low cost, if not free services to its members. Financial Assistance is available for some families (based on income) through the Department of Economic Security Child Care Division (DES). Thanks to the generous gifts of individuals and companies in our community, the YMCA is also able to offer assistance to some families through the YMCA Financial Assistance Program. This community servicing organization does not have many competitors that offer the same fees and assistance. Because of this, the target market for the YMCA is expected to grow, especially with the current economical trends. Because it is a non-profit organizing, it is not a company that investors look at the market and try to determine whether it is going up or down, in order to make investment decisions.

Distribution Network Analysis

In the U.S., the YMCA is comprised of...
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