Writing the Marketing Plan Proposal

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WRITING THE MARKETING PLAN PROPOSAL

Getting started:
The marketing plan is for either a new product/service and /or product service already in existence. Specifically it is an expansion upon the planning process described in chapter 2 and how it might be implemented. This is a group project. All of you would be a part of group working on Marketing Plan assignment. Each group will develop a marketing plan for some existing or planned profit oriented or non-profit business. I want one proposal per group. The list would be available under doc sharing. Post your Marketing Plan Proposal in “Marketing Plan discussion forum.” Each group sign up for a Plan by writing a summary of the Marketing Plan group would like to do. Write a short identifier (proposal) of the, business or planned business, i.e. what it is, where it will be, profiles of the projected target market, etc. This proposal is a short document, summarizing your project. (I will contact you with confirmation to proceed, if acceptable, and any suggestions.). I would suggest at this stage submit marketing plan 4-5 objectives. I would discuss this in more detail during the first chat session. The list of the companies is provided. The selection of the project must be submitted in dropbox for approval by August 15, 2011. Review Exhibit 21--4, pages 578-579 in the text book. Choose from the following topics but if you’re interested in any other topic please let me know:

TOPICS FOR MARKETING PLAN
1.BASIC MATERIALS- SPECIAL CHEMICALS
2.CONSUMER GOODS - APPLIANCES
3.CONSUMER GOODS- CLEANING PRODUCTS
4.CONSUMER GOODS- PACKING AND CONTAINERS
5.CONSUMER GOODS- DAIRY PRODUCTS
6.CONSUMER GOODS- RUBBER AND PLASTICS
7.FINANCIAL- CREDIT SERVICES
8.FINANCIAL- LIFE INSURANCE
9.HEALTHCARE-BIOTECHNOLOGY
10.HEALTHCARE- HEALTHCARE PLANS
11.HEALTHCARE- LONG-TERM CARE FACILITIES
12.INDUSTRIAL GOODS- CEMENT
13.INDUSTRIAL GOODS- WASTE MANAGEMENT
14.SERVICES- ADVERTISING AGENCIES
15....
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