Three Year Golf Course Marketing Plan

Topics: Golf, Marketing, Professional golfer Pages: 8 (2541 words) Published: October 19, 2011

Mark R. Schneider
Embry Riddle Aeronautical University

A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growth and expansion. A first class and properly structured marketing plan will guide the entire organization’s marketing actions and keep them focused and dedicated toward achieving the company's overall goals and strategies.


1. Executive Summary
2. Company Description
3. Mission and Goals
4. Core Competencies
5. Situation Analysis
6. Competitors
7. The Target Market
8. The Marketing Mix
9. Budget, Scheduling and Monitoring

Three-Year Marketing Plan
Green-Go Golf Course (GGGC)

Green-Go Golf Course (GGGC) is firmly committed to high business values, and brings a special combination of knowledge and personal attention to golf course operations. GGGC is qualified in all phases of golf course management and maintenance, yet small enough to give the golfer an experience and personal attention that they deserve. GGGC's mission is to operate and manage the best golfing facility in the state, following to the highest standards imaginable in the golfing world. A wide range of capabilities allows GGGC’s management team to enhance the golf experience through all phases of golf: from one-on-one professional training to successful game execution and management. Currently, GGGC has specialized in creating the distinctive atmosphere of the upscale public golf course and would very much like to be the choice of the golfer’s personalized golfing adventure. GGGC will be able to improve the golf course experience through quality professionalism, training, and minimizing total costs. GGGC strictly adheres to standards that are the most stringent in the golf course industry and prides itself on regularly exceeding customers' expectations. The highly trained management team has establish a reputation for providing excellent course conditions, a professional yet friendly atmosphere, quality customer service, and a creative distinctive plan that will place your golfing needs as top priority. COMPANY DESCRIPTION

Green-Go Golf Course is unique in its approach to creating a high-end exclusive public golf course. GGGC is total golf, designed for those who truly love the game of golf and the satisfaction that it provides. The GGGC services are designed for the golfer's specific needs. A top-notch and modern practice facility has target fairways and greens, a short game area that features greens, bunkers, rough, fairway and undulations, all so all players can truly practice difficult and precise shots. The attractive and spacious clubhouse features a magnificent entryway, outstanding food and beverage service in both locker rooms and panoramic golf course views from all service areas. GGGC offers high quality personalized service from a professionally trained staff, caddy service throughout the golfing season, a PGA Golf Professional staff for one-on-one golf lessons, club fitting, club repair and any other golf related need imaginable, and top of the line products displayed in a one of a kind golf shop. GREEN-GO GOLF COURSE MISSION AND GOALS

Green-Go Golf Course exists to serve both men and women who set high standards for themselves and their golf course. GGGC’s mission is to create a lifetime experience through memorable golf and casual elegance based on family values. GGGC’s goals are:

* To please all players and guests to 100% satisfaction * To meet or exceed all customer expectations in a fiscally-sound manner * To offer management and staff career...
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