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working in business

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working in business
Lecture one:
What is international business?
What is globalisation?
Is domestic business immune to the forces of globalisation?
What are the causes/factors facilitating the growth of international business?
What are the indicators of the growth of IB?
How internationally integrated have economies become?
Who gains, who loses from globalisation
Outline
1. Globalisation – nature and factors
What is Globalisation?
Globalisation refers to the shift towards a more integrated and interdependent world economy.
The nature of globalisation: national economies are increasingly integrated and interdependent – but diversity remains!!
Is the local business immune? Businesses respond to and are the engine of globalisation – the multinational enterprise (MNE)
Globalisation of production, markets and emergence of global institutions
The globalisation of markets
Many industries with historically distinct and separate national markets are merging into a global marketplace in which the tastes and preferences of consumers in different nations are beginning to converge
Implications:
today's firm operates in an environment that offers more opportunities, but is also more complex and competitive than that faced a generation ago
The globalization of production tendency among many firms to source goods and services from different locations around the globe in an attempt to take advantage of national differences in the cost and quality of factors of production, thereby allowing them to compete more effectively against their rivals.
Implications:
Improvements in transportation technology, including jet transport, temperature controlled containerized shipping, and coordinated ship-rail-truck systems have made firms better able to respond to international customer demands …
Sourcing goods and services from different locations around the globe in an attempt to take advantage of national differences in the cost and quality of factors of production, thereby

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