Women in Entertainment

“For 60 years, gender inequality on screen has remained unchanged and unchecked. Without an educational voice and force for change, this level of imbalance is likely to stay the same or worsen. Only through education, research, and advocacy both from within the studio system and entertainment industry, and with parents and kids, can we effect real change in this heavily gender-biased media landscape.” (Research Informs & Empowers). Women in advertising and entertainment business has not changed a lot over the last 60 years. Women are still used more than men in commercials involving cooking, cleaning , and taking care of kids. Women can be presented in commercials in several variants. The first one is the most popular: a housewife obsessed by a steam on a new tablecloth or a woman whose main problem is lack of ideas for dinner. (Case Study) Commercials/entertainment would not have women as doctors, lawyers, or any profession that involved them working outside the home other than teachers, nurses, or caretakers.Women are being used in any commercials including doctors and lawyers commercials but they are still not seen in automotive and some home improvement commercials. From 2006 to 2009, not one female character was portrayed in a G-rated family films in the field of medical science, as a business leader, in law, or politics. In these films, 80.5% of all working characters are male and 19.5% are female, which is a contrast to real world statistics, where women comprise 50% of the workforce (Research Informs & Empowers). Women were never shown as powerful female figures, where now women are