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Media Gender Roles
Gender Roles and Responsibilities Portrayed in the Media
Ivy Tech Community College
Ashley Stires
Professor Jessen
PHIL102
March 7, 2014

Gender Roles and Responsibilities Portrayed in the Media When you think of the picture-perfect family, what comes to mind? Is it a mother and father where the father makes an income while the mother is at home? Or is it the realistic family that either both parents work hard for an income or the mother is taking on more the aspects of being the provider and the father is the housewife? Even though times have changed and women are starting to be the breadwinners and responsibilities for men and women are flip-flopping. Then why does the media still portray this perfect housewife image …show more content…
Commercials usually show the women cooking dinner and the family waiting at the dinner table to be served. That is considered the traditional family according to the media (Aubrey, 2004). Campbell’s soup ads have targeted women with gendered messages and guilt and insecurity about their abilities as hostesses and homemakers. They tell women that these roles were the utmost importance and cooking with their products guaranteed success. Advertisers knew by the early 1900’s that women were the major consumers of household goods, and so they placed gendered advertisements in magazine’s designed specifically for female consumers (Inness, 2001). Campbell’s soup has even got the NFL to participate in targeting women. Victor Cruz a player for the New York Giants has starred in Campbell’s soup latest advertisements for the “Mama’s Boy” Chunky Soup. The advertisement is basically saying that it’s the women’s job to keep the men full and never hungry by Indicating that if an NFL player’s mom can do it so cans any other person (Inness, …show more content…
(2012). Construction of the Stereotype of Young People in the Teen Series: A content Analysis. Journal of Communication and Computers, 83-92. http://web.a.ebscohost.com.indianapolis.libproxy.ivytech.edu.allstate.libproxy.ivytech.e du/ehost/results?sid=acc8dfe6-4350-4f34-86e7- e07d6743bb76%40sessionmgr4003&vid=19&hid=4112&bquery=varney%2c+W+(201 +the+briar+around+the+strawbeery+patch%3a+toys%2c+women%2c+and+food&bdat=J m
Innes, S. A. (2001). Kitchen Culture in America: Popular Representations of Foods, Gender, and Race. Philadelphia: University of Pennsylvanian Press. http://books.google.com/books?id=Ik7w8jQhzHMC&pg=RA5-PA266&lpg=RA5- PA266&dq=inness+s+kitchen+culture+in+america&source=bl&ots=uZiyynxx1T&sig =m7IbxL4jXR7nMeHOpaXEX_TCGzk&hl=en&sa=X&ei=JNX7UtinJomfkQerhYGwD A&ved=0CDsQ6AEwAw#v=onepage&q&f=false
Mack, A. (2007). Food Is Love: Food Advertising and Gender Roles in Modern America. Journal Of Popular Culture, 40(2), 393-395. doi:10.1111/j.1540-5931.2007.00393.x http://web.a.ebscohost.com.indianapolis.libproxy.ivytech.edu.allstate.libproxy.ivytech.e du/ehost/pdfviewer/pdfviewer?sid=03c57104-b43d-4d0e-b664-
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