WNBA getting recognition

The N.F.L. is the King Kong, the N.B.A. pounds its chest and Major League Baseball enjoys an inheritance, but the W.N.B.A. the most successful women’s teams sports league in American history continues to fly under the radar. The WNBA's financial viability has been a continuous topic since the league formed in 1997 as an offshoot of the NBA. In many ways the W.N.B.A. would not exist without Title IX, the federal mandate that, among other things, created equal opportunity for women in college sports. The challenge for the W.N.B.A. is to cultivate a widening fan base that really cares about women’s basketball. With the W.N.B.A. they should really use the quality positioning. The quality positioning is a brand that develops a reputation or image for delivering high quality performance to the customers that can be strengthen to its advantage by touting it. They should really get a partnership with a big company to sponsor them. With the big company that is a global business there is many offices around the country. Those offices with executives could buy season tickets to the games or other big business around them could see that their buying season tickets and they should too. This could generate more business men and women to come after work to see the game. It will be a lot cheaper for them to give tickets to their employees for some reason or taking a client to a game for some beer and food. Since they aren't really advertising their players and games they're not getting the attention they need for the sport. So with the big company to sponsor it might generate other businesses to do the same thing.