Salva Harbor Case Study
Task 3
The Indianapolis Colts present strategy and structure has been a model of consistency over the better part of the last decade. With an outstanding winning percentage of 71.8%, (115-45) one might be baffled at how a small market team could sustain such an advantage over the rest of the competition (Frenette). Strategically, the Colts are like any other mainstream organization outside of the sporting world. They thrive on the ability to develop young talent through a learning-curve process; where top level executives (management) establish what the organization is looking for through an evaluation process. The process is then filtered down to managers (coaches) who are able to exploit employees (players) strengths that would …show more content…
It features a retractable roof, seating capacity of 63,000, two enormous high definition television screens, 137 suites, and a grand view of the Indianapolis skyline (Lucas Oil Stadium). So far for the 2010 season, the stadium has been filled to an average capacity of 67,072 (2010 Football Attendance). The playing surface is composed of a synthetic turf, which is very much like grass but does not require detailed attention on a daily basis and is more cost-effective. By only having to invest 100 million of out the 725 million it cost to build, the Colts were able to minimize their level of capital exposure and still maintain a consistent winning attitude (Lucas Oil …show more content…
NFL teams have to market themselves well in order to build up value for their franchise. The Indianapolis Colts hire an in-house marketing team to bring out their name. While outsourcing is best for concessions and parking, the Colts have decided to keep their marketing employees internal in order to have better control and accountability. This staff is responsible for getting out into the community, both physically and virtually, to make sure local residents know everything that is going on with the team. They create billboards and advertisements for the community to see and also run promotions during games. These two areas are extremely important to the team. The fans must know when the team plays and any special offers and contests the team is running in order to be convinced to buy
The Indianapolis Colts present strategy and structure has been a model of consistency over the better part of the last decade. With an outstanding winning percentage of 71.8%, (115-45) one might be baffled at how a small market team could sustain such an advantage over the rest of the competition (Frenette). Strategically, the Colts are like any other mainstream organization outside of the sporting world. They thrive on the ability to develop young talent through a learning-curve process; where top level executives (management) establish what the organization is looking for through an evaluation process. The process is then filtered down to managers (coaches) who are able to exploit employees (players) strengths that would …show more content…
It features a retractable roof, seating capacity of 63,000, two enormous high definition television screens, 137 suites, and a grand view of the Indianapolis skyline (Lucas Oil Stadium). So far for the 2010 season, the stadium has been filled to an average capacity of 67,072 (2010 Football Attendance). The playing surface is composed of a synthetic turf, which is very much like grass but does not require detailed attention on a daily basis and is more cost-effective. By only having to invest 100 million of out the 725 million it cost to build, the Colts were able to minimize their level of capital exposure and still maintain a consistent winning attitude (Lucas Oil …show more content…
NFL teams have to market themselves well in order to build up value for their franchise. The Indianapolis Colts hire an in-house marketing team to bring out their name. While outsourcing is best for concessions and parking, the Colts have decided to keep their marketing employees internal in order to have better control and accountability. This staff is responsible for getting out into the community, both physically and virtually, to make sure local residents know everything that is going on with the team. They create billboards and advertisements for the community to see and also run promotions during games. These two areas are extremely important to the team. The fans must know when the team plays and any special offers and contests the team is running in order to be convinced to buy