1.0 Executive Summary
During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. Every organization has objectives, in order to achieve these objectives different corporate strategies are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set.
This report attempts to analyze about Pizza Hut. This report critically analyzes the strategic objectives, values, policies and practices on quality standards and consistency in quality foods of Pizza Hut. This report also provides quality audit and gaps in the quality standards, existing practices and recommendations for future actions.
2.0 Company Overview
Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries.
Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.
In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $5 million.
The first Indian outlet was opened in June 1996 in Bangalore. In India, Pizza Hut has 139 restaurants across 36 cities. Pizza Hut has been voted the “best family restaurant” for the second year running at the 2007 Tommy’s Parent Friendly Awards. "Pizza Hut is known for quality, innovation and category leadership.
3.0 Vision, Mission Statement of the Company
The vision of the Pizza Hut is, to make the customers know about it can serve the all types of food, which customers desired to have, can be make in minimum or short time, which enables its reputation as a fast food chain restaurant in the world. In addition, to improve the well being of our customers, community and people connected to our enterprise. Its mission statement is “To be the best pizza for every pizza occasion”, “Alone we are delicious, and together we are YUM!” It’s both vision and mission statements are totally customer satisfaction oriented.
4.0 Analyzing of Strategic Objectives of Pizza Hut
The marketing strategy of Pizza Hut is very simple, “we want to satisfy our customer by offering them the best food and service.” Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer...
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