2.Employees consistently rank oral and written communication at the top of the list of skills they seek in job candidates,even ahead of honesty,integrity,and computer skills.Why are communication skills so important to employers? Communication promotes motivation by informing and clarifying to the employees about the tasks to be done,the manner they are performing thetask,and how to improve performance if it is not up to the mark. Communication is a source of information to the organizational members for decision making-processas it helps identifying and assessing alternative course of actions Communication also plays a crucial role in altering individuals attitudes,i.e..,a well informed individual will have better attitude than a less-informed individual.Organizational magazines,journals,meetings and various other forms of oral and written communication help in moulding employee’s attitudes.Communication also helps in socializing.In today’s life the only presence of another individual fosters communication.It is also that one cannot survive without communication. Communication also assists in controlling process.It helps controlling organizational members’ behavior in various ways.These are various levels of hierarchy and certain principles and guidelines that employees must follow in an organization.They must comply with organizational policies,perfom their job role efficiently and communicate any work problem and grievance to their superiors.Thus,communication helps in controlling function of management Oral Communication
Effective oral communication si a huge boon in a business setting.Solid oral communication allows you to present information in a setting where you can immediately hear and address concerns,questions and objections.Moreover,good oral communication facilitates group communication,leading to the development of creative solutions and proposals.For example,using effective oral communication,you can make a clear,concise,structured presentation on a product launch that covers the benefits of the product,components of the impending launch and why that strategy will work with targeted consumer base. Employees value good oral communication skills because Oral communication implies communication through mouth.It includes individuals conversing with each other,be it direct conversation or telephonic conversation.In business,speeches,presentations,discussions are all forms of communication done orally.Generally oral communication is recommended when the communication matter is of temporary kind or where a direct interaction is required.Face to face communication (meetings,lectures,conferences,interviews,etc) is significant so as to build a rapport and trust.Staff needs to interact effectively and productively in and on behalf of the organization. Listening to and conveying information accurately is crucial;and engaging in constructive debate and contributing to meetings and committees are fundamental to the success of the organization.There is a high level of understanding and transparency in oral communications as it is interpersonal.The feedback is spontaneous in case of oral communication.Thus decisions can be made quickly without any delay.Oral communication is not only time saving but it also saves upon money and efforts.Oral communication can be best used to transfer private information or matter.Oral communication is the only sure way that the massage has been heard. Written Communication
Written communication, when conducted in an effecti ve manner, provides a variety of benefits. First, it helps one create a comprehensive, structured presentation of information that yoyur super visors, co-workers and clients can use as a reference in the future. Written communication has greatb significance in to0day’s business world. It is and innovative activityof the mind. Effective written communication is essential for preparingworthy promotional mat6erials for business develop,ent. Speech came before writing....
Please join StudyMode to read the full document