Why Is Visual Literacy Important

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Why is Visual Literacy Important?
Urayoan V. Rivera
CGD 218
August 27, 2012
Instructor Vasquez

Why is Visual Literacy Important?
We can look at images and we are allowed to see and interpret and self-define what the image is. The image can be a drawing a photograph or even a textual display with a color background. We see these images on an everyday basis and at times we just take them for granted. What we don’t know until we learn is that its Visual Literacy. That every image that we see tells a story and has a meaning to whom created it and to the audience it is trying to reach. In our text and through Brian Kennedy and the video “Visual Literacy: Why we need it!” the definition of Visual Literacy is revealed. We also realize that it is a language that such as music it is universal as we as people can interpret and see what the message of the image is all about. Brian Kennedy defined Visual Literacy as: “The ability to construct meaning from images (Kennedy, 2010)”. We see an image and we can create a meaning in regards of that image and we can tell ourselves or others what the image is all about. In our textbook “visual literacy involves the competent creation and consumption of visual messages. These activities require not only the physical ability of sight but the cognitive abilities of attention, perception, critical thinking, evaluation, and synthesis with other sensory information and experiences” (Ryan, 2012). Therefore what we see is that in our textbook that Visual Literacy is the creation and consumption of images that need to be seen and that a person basically needs to have the ability to define, evaluate and feel what the image is all about. Kennedy’s definition is straight and simple to develop a meaning from the image. We do need the cognitive ability to think and evaluate in order to define what the image is and what it represents. As in regards of what Visual Literacy means to me is the way we can define and interpret what...
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