Why Does Belgian Waffles Launch Can Gain a Competitive Advantage in Attaining Uzbek Customers’ Preferences?
Table of Contents
Belgian waffles 3
Literature review 3
Research question and objectives 4
Methodology 5
Purpose 5
Research method 5
Research strategy 5
Sampling 6
Data collection methods 6
Validity 6
Reliability (Ethics and Accessibility) 7
Generalisability 7
Limitations/Resources 7
Analysis of findings 8
Quantitative analysis 8
Qualitative analysis 9
Discussion of findings/Practical implementation 10
Market research 10
SWOT analysis 12
Recommendations 13
References 14
Appendices 15
Appendix 1 15
Appendix 2 16
Appendix 3 18
Appendix 4 26
Belgian waffles
Hot, right out of an oven, a little crunchy, served with whipped cream and strawberries, sometimes with caramel, too. That is Belgian waffles I am talking about. They are one of the delicious pastry products made and sold in Belgium streets; and loved by the people over there. Keeping that in mind, a sole entrepreneur Jamshid Rasulov would like to launch a business where he is interested in selling those Belgian waffles (BWs). To be more specific, he is planning to open several fast-cook places where he can sell hot and sweet waffles to people. Since the product is new to the market he expects the product to attain the gap in the market. Also, the business is new to the local market, as well. Hence, Rasulov wants to be sure if he should invest in this business; and before investing, he wants to measure the success of this new idea.
Literature review
Originally, the waffles, we know as Belgian waffles, were called Brussels waffles, as Eddy Chavey states in his article on mrbreakfast.com. Also, he pointed out that Maurice Vermersch, a Belgian restaurateur, introduced the Brussels waffles, which were cooked by his wife’s recipe, at the World’s Fair in New York, 1965. On the contrary, Alan Stein specifies that Belgian waffles were primarily introduced in 1962, at the Seattle World’s Fair. Additionally, he says Belgian waffles were firstly served in 1958 in Belgium, at the Brussels
Belgian waffles 3
Literature review 3
Research question and objectives 4
Methodology 5
Purpose 5
Research method 5
Research strategy 5
Sampling 6
Data collection methods 6
Validity 6
Reliability (Ethics and Accessibility) 7
Generalisability 7
Limitations/Resources 7
Analysis of findings 8
Quantitative analysis 8
Qualitative analysis 9
Discussion of findings/Practical implementation 10
Market research 10
SWOT analysis 12
Recommendations 13
References 14
Appendices 15
Appendix 1 15
Appendix 2 16
Appendix 3 18
Appendix 4 26
Belgian waffles
Hot, right out of an oven, a little crunchy, served with whipped cream and strawberries, sometimes with caramel, too. That is Belgian waffles I am talking about. They are one of the delicious pastry products made and sold in Belgium streets; and loved by the people over there. Keeping that in mind, a sole entrepreneur Jamshid Rasulov would like to launch a business where he is interested in selling those Belgian waffles (BWs). To be more specific, he is planning to open several fast-cook places where he can sell hot and sweet waffles to people. Since the product is new to the market he expects the product to attain the gap in the market. Also, the business is new to the local market, as well. Hence, Rasulov wants to be sure if he should invest in this business; and before investing, he wants to measure the success of this new idea.
Literature review
Originally, the waffles, we know as Belgian waffles, were called Brussels waffles, as Eddy Chavey states in his article on mrbreakfast.com. Also, he pointed out that Maurice Vermersch, a Belgian restaurateur, introduced the Brussels waffles, which were cooked by his wife’s recipe, at the World’s Fair in New York, 1965. On the contrary, Alan Stein specifies that Belgian waffles were primarily introduced in 1962, at the Seattle World’s Fair. Additionally, he says Belgian waffles were firstly served in 1958 in Belgium, at the Brussels
References: Aaker, David A., V. Kumar, and George S. Day, (1995), Marketing Research, 5th ed. New York: Wiley Chavey, E. (2012), A Quick Waffle History Lesson. The Waffle Day Controversy [Internet]. Available from: [Accessed date: November 22, 2012] Kauffman. E.M., (2008), Market Research Methods [Internet]. Available from: [Accessed date: November 26, 2012 Kotler, P., (2006). Kotler on Marketing: How to Create, Win and Dominate Markets [online] Available from: < http://altfeldinc.com/pdfs/Kotler.pdf> [Accessed 2 December 2012] Malhotra, N.K. (2010). Marketing Research: An Applied Orientation. Sixth edition, Prentice Hall. Saunders, M., Lewis, P. and Thornhill, A., (2003). Research methods for business Students. 3rd edition London: Pearson Education Stein, A. (2012), Belgian waffles are introduced in America at the Seattle World 's Fair on April 21, 1962. [Internet]. Available at: [Accessed date: November 22, 2012] Stewarrd, H. and David, D., (2005), Price Dispersion and Accessibility: A Case Study of Fast Food [Internet]. Available from: [Accessed date: November 22, 2012]