Why Corporate Social Responsibility Matters Samsung

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Why Corporate Social Responsibility Matters?|
Individual Assignment|
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Student: Iderbat Bayaraa
Lecturer: Jimmy Esplanada
Executive Summary
Corporate Social Responsibility is growing rapidly among international organizations. Every global or multinational big corporation should implement CSR initiatives. CSR provides companies with important opportunities, competitive advantages and so on. Samsung Electronics is one of the corporations which best implements CSR activities. First of all, introduction to the case study is presented followed by background of the company. Then CSR strategies of Samsung are discussed. The company’s main CSR activities are to get trust of customers and give impact to the environment. The company recognizes their impact on society at all levels. Samsung’s vision of "Inspire the World, Create the Future" means the company’s wide-ranging responsibilities. Then corporate risks and opportunities of Samsung Electronics are being discussed precisely. Also the triple bottom line is one the important parts in this report (people, planet, profit). After discussion of triple bottom line some challenges in CSR of Samsung are discussed and the measures to be taken to address those challenges are represented. After that, criticism about some CSR activities of Samsung discussed. Then role of government and citizens in implementing Samsung’s CSR activities are discussed generally. Finally the report gives the conclusion and recommendations to the company.

Table of Contents

Contents
Executive Summary2
Table of Contents3
1.0 Introduction4
2.0 Background of the company5
3.0 CSR strategies of the company6
4.0 Corporate risks and opportunities9
5.0 Triple bottom line (people, planet, profit)11
6.0 Challenges, measure taken to address the challenges14
7.0 Criticism against CSR activities/Pros and Cons of CSR/15
8.0 Role played by the government and citizens in ensuring the implementation of CSR initiatives17
9.0 Conclusion19
10.0 Recommendations20
11.0 Reference21

1.0 Introduction
The main concept of this report is to present whole about Samsung Electronics, which provides its products and services to the international business. Report will mainly concentrated on Corporate Social Responsibility (CSR) of this organization around the world. Report will start presenting by CSR strategies of Samsung and how it works with this organization. Then it moves to the corporate risks and opportunities of this organization. It will explain what the risks that they have been facing and the opportunities that Samsung has been facing until now. One of the important parts of this report will be Triple bottom line which will present all about people, planet and profit. It will show how Samsung gives influence to them. Afterwards there are some challenges will be discussed, which Samsung Electronics facing nowadays. Also there is criticism against CSR activities will be discussed based on some examples. Then final part is just presenting role of Korean government and citizens in ensuring the implementation of CSR initiatives.

2.0 Background of the company
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductor, skyscraper and plant...
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