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Wholefood Sprouts And Trade Joe's

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Wholefood Sprouts And Trade Joe's
Wholefood is into grocery business, especially focused on delivery healthy and fresh items. 5C's of pricing in Whole food depends on their strategy to drive the business.
Competition: Wholefood is into organic food as well. The competitors are Sprouts and Trade Joe’s who also offer natural products at lower prices. Thus a unique selling proposition is required from Wholefood in order to beat the competition. Whole Foods main focus is North America, however they do offer stores in Canada. They also provide online ordering with prompt delivery.
Cost: They focus on premium and mid segment customers. Costs are aligned to the market demand and competitors. Company objective, quality standards and caring for communities are the major area of focus.
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