Westfarmers Case Study
Executive Summary
Wesfarmer’s home improvement division, Bunnings has been the leading hardware supplier in all states of Australia and New Zealand in the past years. Bunnings’ strategic objectives are to provide the widest range of home improvement goods with lowest price. It can be seen as a slight prospector / strong analyzer based on the Miles and Snow’s Adaptive strategies (Miles & Snow 1978).
Bunnings’ core competence is their depth and breadth of stock holdings and brand name recognition designed to cover almost all the needs of people’s everyday life.
Bunnings are doing basically well in the strategic implementation process. From innovation to stuff, from information technology to legal and e-legal, Bunnings are all doing well on those aspects. Some issues also exist due to both external and internal factors. However, on the whole, Bunnings have been implementing the strategies very well.
Executive Summary 1
1. INTRODUCTION 3
2. STRATEGIC ANALYSIS PUTS BUNNINGS CLEARLY OUT IN FRONT 5
2.1 External 5
2.2 Internal 9
3. STRATEGIC OBJECTIVES MEAN MORE, MORE, MORE 11
4.CURRENT KEY STRATEGIES PUT DOLLARS IN THE BANK FOR BUNNINGS 14
5. BUNNINGS STRATEGIC IMPLEMENTATION FOCUSES ON GOOD CORPORATE CITIZENSHIP 19
6. KEY STRATEGIC IMPLEMENTATION ISSUES 211
6.1 Innovation 21
6.2 Staff 21
6.3 Information Technology 22
6.4 Legal and E-Legal 22
6.5 Stakeholders 22
6.6 Strategy and Structure 23
6.7Need to focus on what problems they are facing in the implementation issues
7. EVALUATION OF STRATEGY 24
8. CONCLUSIONS 26
Reference: 27
Appendix 300
1．INTRODUCTION
The overall purpose of this case study is to analyze the competitive advantages and key strategies of Bunnings, which is one section of Wesfarmers’s business and see how the Bunnings implement the strategies in order to achieve the strategic objectives.
Wesfarmers originated in 1914 as a Western Australian farmer's co-operative and now it is one of Australia's
Wesfarmer’s home improvement division, Bunnings has been the leading hardware supplier in all states of Australia and New Zealand in the past years. Bunnings’ strategic objectives are to provide the widest range of home improvement goods with lowest price. It can be seen as a slight prospector / strong analyzer based on the Miles and Snow’s Adaptive strategies (Miles & Snow 1978).
Bunnings’ core competence is their depth and breadth of stock holdings and brand name recognition designed to cover almost all the needs of people’s everyday life.
Bunnings are doing basically well in the strategic implementation process. From innovation to stuff, from information technology to legal and e-legal, Bunnings are all doing well on those aspects. Some issues also exist due to both external and internal factors. However, on the whole, Bunnings have been implementing the strategies very well.
Executive Summary 1
1. INTRODUCTION 3
2. STRATEGIC ANALYSIS PUTS BUNNINGS CLEARLY OUT IN FRONT 5
2.1 External 5
2.2 Internal 9
3. STRATEGIC OBJECTIVES MEAN MORE, MORE, MORE 11
4.CURRENT KEY STRATEGIES PUT DOLLARS IN THE BANK FOR BUNNINGS 14
5. BUNNINGS STRATEGIC IMPLEMENTATION FOCUSES ON GOOD CORPORATE CITIZENSHIP 19
6. KEY STRATEGIC IMPLEMENTATION ISSUES 211
6.1 Innovation 21
6.2 Staff 21
6.3 Information Technology 22
6.4 Legal and E-Legal 22
6.5 Stakeholders 22
6.6 Strategy and Structure 23
6.7Need to focus on what problems they are facing in the implementation issues
7. EVALUATION OF STRATEGY 24
8. CONCLUSIONS 26
Reference: 27
Appendix 300
1．INTRODUCTION
The overall purpose of this case study is to analyze the competitive advantages and key strategies of Bunnings, which is one section of Wesfarmers’s business and see how the Bunnings implement the strategies in order to achieve the strategic objectives.
Wesfarmers originated in 1914 as a Western Australian farmer's co-operative and now it is one of Australia's
References: news&media, “Bunnings tickled pink as $120,000”(KEY STRATEGIC IMPLEMENTATION ISSUES) http://www.diywoman.com.au/news.php?nID=16 accessed Oct 115, 2007 “Website traffic graphs for Bunnings” (．STRATEGIC ANALYSIS PUTS BUNNINGS CLEARLY OUT IN FRONT) http://www.statsaholic.com/bunnings.com.au accessed Oct 18, 2007 Miles, Raymond E. and Snow, Charles C. (1978), Organizational strategy, structure and process. New York: McGraw-Hill Book Co. “The BCG Growth-Share Matrix” http://www.netmba.com/strategy/matrix/bcg/ accessed Oct 18, 2007 http://www1.bunningspropertytrust.com.au/company.asp?ID=2, accessed Nov 15, 2007 “Plastic Bags - History of EPHC decisions”, (STRATEGIC ANALYSIS PUTS BUNNINGS CLEARLY OUT IN FRONT) http://www.litter.vic.gov.au/www/html/656-plastic-bags---history-of-ephc-decisions.asp, accessed Nov 5, 2007 ‘Bunnings demonstrates that improving workplace safety in a retail environment is good for business”, http://www2.dupont.com/Safety_and_Protection/en_AU/assets/downloads/Case%20Studies%20ANZ/Bunnings%20Safety%20Success%20Story.pdf, accessed Oct 15, 2007 “Bunnings aims for bigger, better”, http://www.smh.com.au/news/Business/Bunnings-aims-for-bigger-better/2005/01/06/1104832238119.html, accessed Oct 15, 2007 “Open Briefing®