Wendy's Case Study: Qualitative Research to Streamline Capacity to Help Enhance the Brand
Wendy’s Case Study
Introduction
Wendy’s is a leading fast food company in the United States. With over ten thousand outlets, this firm is ranked third in this sector. Since the company’s establishment in the late 1950s, it has established itself as a leading force in this industry. In order to enhance its performance, the company seeks to evaluate the standards of client satisfaction with its services. Qualitative research would streamline the capacity of Wendy’s to enhance its brand. The research framework will help in streamlining the capacity of Wendy’s to compete effectively with the dominant market leaders.
Question 1
In order to expand further in the United States, qualitative research will be the main frameworks of survey by Wendy’s. Although the company has a substantial market share, it still needs to invest extensively in order to enhance is capacity to compete with rivals. Consequently, it is essential to examine the role of qualitative research in enabling the company enhance its market share in America. The first outstanding role of qualitative research is the use of subjective data in making research evaluations. It is vital to note that it is quite complex to gather subjective data in other type of research. Under the current framework for Wendy’s, subjective data will be vital in examining personal experiences with regard to the company’s products and services (Bradley, p. 75).
Apart from the collection of subjective data, another attribute of qualitative research pertains to the omission of rigid variables. In order to for the company to establish a comprehensive framework for expansion, it is fundamentally essential to investigate as many variables as possible. This approach will provide Wendy’s with a clear image of the prevailing situation in the fast food market. This kind of analysis is not possible while using other platforms of research. Another role of qualitative research in Wendy’s framework of expansion pertains to the
Introduction
Wendy’s is a leading fast food company in the United States. With over ten thousand outlets, this firm is ranked third in this sector. Since the company’s establishment in the late 1950s, it has established itself as a leading force in this industry. In order to enhance its performance, the company seeks to evaluate the standards of client satisfaction with its services. Qualitative research would streamline the capacity of Wendy’s to enhance its brand. The research framework will help in streamlining the capacity of Wendy’s to compete effectively with the dominant market leaders.
Question 1
In order to expand further in the United States, qualitative research will be the main frameworks of survey by Wendy’s. Although the company has a substantial market share, it still needs to invest extensively in order to enhance is capacity to compete with rivals. Consequently, it is essential to examine the role of qualitative research in enabling the company enhance its market share in America. The first outstanding role of qualitative research is the use of subjective data in making research evaluations. It is vital to note that it is quite complex to gather subjective data in other type of research. Under the current framework for Wendy’s, subjective data will be vital in examining personal experiences with regard to the company’s products and services (Bradley, p. 75).
Apart from the collection of subjective data, another attribute of qualitative research pertains to the omission of rigid variables. In order to for the company to establish a comprehensive framework for expansion, it is fundamentally essential to investigate as many variables as possible. This approach will provide Wendy’s with a clear image of the prevailing situation in the fast food market. This kind of analysis is not possible while using other platforms of research. Another role of qualitative research in Wendy’s framework of expansion pertains to the