Wendy's Analysis

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Team Thomas
Brian Atkins Grant Gomes
Jennifer Shapiro
Chris Tinder
Aleciana Madalena
Sarah Zimmer

Wendy’s:
Remote and Task Environmental Scans
Competitive Methods
and
Core Competencies

December 2, 2004

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|Table of Contents | | | | | | | | | | | | | | | | | |Overall Executive Summary |. |. |. | 2-5 | |Remote Environment Executive Summary |. |. |. | 7-9 | |Remote Environment Charts | | | | | | Assets and Capital |. |. |. | 11-13 | | Capacity, Distribution, and Marketing Management |. |. |. | 14-15 | | New Management |. |. |. | 16-21 | | Safety and Health |. |. |. | 22-25 | | Social Responsibility |. |. |. | 26-28 | | Sustainability |. |. |. | 29-30 | | Technology |. |. |. | 31-33 | | Task Environment Executive Summary |. |. |. | 35-37 | |Task Environment Charts | | | | | | Geographic Market Area |. |. |. |39 | | Target Market Descriptors |. |. |. | 40-41 | | Overall Supply and Demand Analysis |. |. |. | 42-50 | | Industry Segment Critical Success Factors |. |. |. | 51-55 | | Industry Value Drivers |. |. |. | 56-59 | | Key Forces Driving Change |. |. |. | 60-62 | | Competitor Analysis |. |. |. | 63-69 | | Competitive Analysis |. |. |. | 70-75 | | Primary Competitive Methods |. |. |. | 76-80 | | Buying Groups |. |. |. |81 | | Potential Competitors |. |. |. |82 | | Substitute Products and Services...
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