Walmart vs Tesco

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Wal-Mart and Tesco|
A Comparative Analysis|
|

Table of Contents
Background and History2
Culture of Organization3
Core Values for Wal-Mart3
Core Values for Tesco3
Two Powerhouses Globally4
Existence in current markets4
Expansion4
Industry Analysis4
Strengths4
Weakness4
Opportunities4
Threats4
Porter’s Five Forces for Wal-Mart4
Porter’s Five Forces Model for Tesco5
Financial Analysis5
Balance Sheet5
Income Statement5
Strategy6
Mission6
Vision6
Major Goals6
Strategic Approaches to Stores6
Supply Chain6
Product6
Pricing6
Promotion6
Placement6

Background and History

Wal-Mart
Founded in 1962, by Sam Walton, Wal-Mart Stores, Inc. operates retail stores in various formats worldwide. The Wal-Mart U.S. segment offers meat, produce, deli, bakery, dairy, frozen foods, floral, and dry grocery; health and beauty aids, household chemicals, paper goods, and pet supplies; electronics, toys, cameras and supplies, photo processing services, cellular phones, cellular service plan contracts, and prepaid service; fabrics and crafts, stationery and books, automotive accessories, hardware and paint, horticulture and accessories, sporting goods, outdoor entertaining, and seasonal merchandise; apparel, shoes, and jewelry; pharmacy and optical services; and home furnishings, housewares, and small appliances through discount stores, supercenters, and neighborhood markets, as well as through walmart.com. Its International segment includes various formats of retail stores and restaurants, including supermarkets, combination discount and grocery stores, supercenters, Sam’s Clubs, hypermarkets, cash-n-carry stores, department stores, and general merchandise stores. The company’s Sam’s Club segment offers merchandise, including hard-goods, soft-goods, and selected private-label items under the MEMBER’S MARK, BAKERS & CHEFS, and SAM’S CLUB brands through warehouse membership clubs in the United States, as well as through samsclub.com Tesco

Tesco's is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. It was established in 1924.Tesco is the third-largest retailer in the world next to Wal-Mart, Carrefour and is operating around 2,440 stores and employing over 4,00,000 people. www.Tesco.com is recognized as the world's largest online grocer, with a customer base of little less than1 million and more than 250,000 orders a week. As of March 2008, Tesco have a store in every postcode of the UK.

Culture of Organization

Mission
The mission for Wal-Mart is

The mission for Tesco is to create value for customers to earn their life time loyalty. Vision
The vision for Wal-Mart is

The vision for Tesco is “We talk about every little helps a lot, but it’s not just the marketing slogan, it represents everything we stand for our people and customers.”

Core Values for Wal-Mart

Since Sam Walton opened the first Walmart in 1962, its culture has rested on three basic beliefs. * 1. Respect for the Individual
* 2. Service to our Customers
* 3. Striving for Excellence
Respect for the Individual
Wal-Mart believes in respecting the individual .We’re hardworking, ordinary people who’ve teamed up to accomplish extraordinary things. While our backgrounds and personal beliefs are very different, we never take each other for granted. We encourage those around us to express their thoughts and ideas. We treat each other with dignity. This is the most basic way we show respect. Service to our customers

Our customers are the reason we’re in business, so we should treat them that way. We offer quality merchandise at the lowest prices, and we do it with the best customer service possible. We look for every opportunity where we can exceed our customers’ expectations. That’s when we’re at our very best. Striving for Excellence

We’re proud of our...
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