Walmart's Overall Cost Leadership Strategy

Topics: Wal-Mart, Supermarket, Discount store Pages: 2 (419 words) Published: November 11, 2010
Page 189, application question #1:
Go to the Internet and look up How has this firm been able to combine overall cost leadership and differentiation strategies?

Wal-Mart Stores, Inc. operates retail stores in various formats around the world and is committed to saving people money so they can live better. The company earns the trust of customers every day by providing a broad assortment of quality merchandise and services at everyday low prices (“EDLP”) while fostering a culture that rewards and embraces mutual respect, integrity and diversity. EDLP is the company’s pricing philosophy under which they price items at a low price every day so that the customers trust that the company’s prices will not change under frequent promotional activity. The company is engaged in the operations of retail stores located in all 50 states of the United States, wholly-owned subsidiaries in Argentina, Brazil, Canada, Japan, Puerto Rico and the United Kingdom, majority-owned subsidiaries in Central America, Chile and Mexico and joint ventures in India and China and other controlled subsidiaries in China. Wal-Mart U.S. does business in six strategic merchandise units, listed below, across several store formats including discount stores, supercenters and Neighborhood Markets.  

 | •|  | Grocery consists of a full line of grocery items, including meat, produce, deli, bakery, dairy, frozen foods, floral and dry grocery, as well as consumables such as health and beauty aids, household chemicals, paper goods and pet supplies;|  

 | •|  | Entertainment contains electronics, toys, cameras and supplies, photo processing services, cellular phones, cellular service plan contracts and prepaid service;|  
 | •|  | Hard-lines consist of fabrics and crafts, stationery and books, automotive accessories, hardware and paint, horticulture and accessories, sporting goods, outdoor entertaining and seasonal merchandise;|  

 | •|  | Apparel includes apparel for...
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