Volkswagen

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  • Topic: Bugatti, Volkswagen, Bugatti Veyron
  • Pages : 35 (11873 words )
  • Download(s) : 46
  • Published : December 20, 2012
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PILLAI’S COLLEGE OF ARTS, COMMERCE &SCIENCE.

MARKETING MANAGEMENT

PROJECT
TO- prof.PRERNA

* NAME- ARUN RAJ.S.PILLAI.
* GROUP- SY.B.M.S-B.
* ROLL NO- 2361.

TOPIC
VOLKSWAGEN GROUP’S
BUGATTI.

DECLARATION

I ARUN RAJ.S.PILLAI, hereby declare that the project which I am submitting is 100% genuine and is a result of my sincere hard work and toiling. This project has never been used, presented, preserved or publicized in any other medium, institution, seminar or otherwise before. I hereby clarify and promise that the content of this project is correct and true as per my knowledge and completely undertake the responsibility for the contents that are published in this project.

ACKNOWLEDGEMENT
I ARUN RAJ.S.PILLAI, hereby acknowledge the guidance and motivation provided to me by my professor incharge. I also thank our college for providing me this great opportunity to present such a great and innovative and research oriented project, thus enabling me to improve my knowledge and enabling a new approach and thinking capability to be inducted into me, through this project. I want to thank my Parents who have encouraged me in every step of my project and strengthen me from within. Finally I thank the almighty for enlightening me with the courage, strength and will from within to complete this project on time without any hindrance.

CERTIFICATE

This is to certify that Mr. ARUN RAJ.S.PILLAI from SY.B.M.S ‘b’ Of Pillai’s college of arts, commerce and science has successfully completed his project on VOLKSWAGEN’S BUGATTI, under the able guidance of PROF. PRERNA. The project was handed over to professor in charge PRERNA on time meeting all the criteria’s put forward to the project.

Sign

EXECUTIVE SUMMARY

This project provides detailed and elaborate information about the automobile giant VOLKSWAGEN and its most celebrated luxury brand BUGATTI. VOLKSWAGEN is a German automobile maker. Volkswagen was originally founded in 1937 by the Nazi trade union, the German Labor Front (Deutsche Arbeitsfront). Literally, the word "Volkswagen" means "people's car." As a carmaker, they are under an obligation to their customers and society to supply high-quality products that are safe and environmentally compatible. The Volkswagen Group with its headquarter in Wolfsburg is one of the world’s leading automobile manufacturers and the largest car producer in Europe. . The Volkswagen Group's models are sold in more than 150 countries. The "Volkswagen Group" consists of some of the biggest names in the Automobile Industry. The Group consists of eight brands: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and Volkswagen Commercial Vehicles. The product range extends from low-consumption small cars to luxury class vehicles.

Bugatti was founded in 1909 in Molsheim, France, as a manufacturer of high-performance automobiles by Italian-born Ettore Bugatti. Bugattis’ were well-known for the beauty of their designs. They were regarded as mean speedy demons on road, are still carry on the reputation. They stand as the bench mark for luxury and speed, and is the synonym of performance, class, craftsmanship and art full design. Volkswagen AG purchased the rights to produce cars under the Bugatti marquee in 1998. BUGATTI now stands as a part of the great VOLKSWAGEN family.

TITLE
VOLKSWAGEN GROUP’S
BUGATTI.

OBJECTIVES:
* Group Values

* Customer Nearness

* Top Performance

INTRODUCTION

Volkswagen was originally founded in 1937 by the Nazi trade union, the German Labor Front (Deutsche Arbeitsfront). Literally, the word "Volkswagen" means "people's car." As a carmaker, they are under an obligation to their customers and society to supply high-quality products that are safe and environmentally compatible. The Volkswagen Group with its headquarter in Wolfsburg is one of the world’s leading automobile manufacturers and the largest car producer in...
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